郑州市政府推动电子商务产业发展作用研究摘要在当前结构性有衰退和繁荣的时候，且国内经济仍面临下行压力的环境下，郑州电子商务依旧还在快速增长，新业务新模式不断涌现，平台企业发展迅速，电子商务应用步伐加快发展，园区建设初具规模，为城市的产业结构调整和经济发展提供强大的支柱。尤其是郑州跨境电子商务综合试验区成为国家综合试点之后，郑州市的电子商务发展之迅猛，郑州企业电子商务水平持续提升。也带动了电商交易量的不断攀升，其自身所含有的时效性也具有优秀的市场前景，已经成为经济发展的新动力。随着郑州电子商务交易的迅猛成长和发展，郑州市政府在引导电子商务发展方面已经越来越有效。本文主要研究郑州市政府在电商发展中扮演的角色和职能，分析郑州市目前电商发展现状，发现问题，并提出建议，明确郑州市发挥的作用，进一步扩大经济利润。关键词：郑州市；政府；电子商务；发展作用AbstractIInthecurrentstructuralrecessionandprosperity,andthedomesticeconomyisstillfacingdownwardpressure,Zhengzhoue-commerceisstillgrowingrapidly,newbusinessmodelsareemerging,platformenterprisesaredevelopingrapidly,ande-commerceapplicationsareaccelerating.Theconstructionoftheparkhasbeguntotakeshape,providingastrongpillarfortheindustrialrestructuringandeconomicdevelopmentofthecity.EspeciallyaftertheZhengzhoucross-bordere-commercecomprehensivepilotzonebecameanationalcomprehensivepilot,thee-commercedevelopmentofZhengzhouCitywasrapid,andthee-commercelevelofZhengzhouenterprisescontinuedtoimprove.Ithasalsoledtothecontinuousincreaseinthevolumeofe-commercetransactions,anditstimelinessalsohasexcellentmarketprospects,whichhasbecomeanewimpetusforeconomicdevelopment.WiththerapidgrowthanddevelopmentofZhengzhoue-commercetransactions,theZhengzhouMunicipalGovernmenthasbecomemoreandmoreeffectiveinguidingthedevelopmentofe-commerce.ThispapermainlystudiestheroleandfunctionsoftheZhengzhouMunicipalGovernmentinthedevelopmentofe-commerce,analyzesthecurrentstatusofe-commercedevelopmentinZhengzhouCity,findsproblems,andmakesrecommendationstoclarifytheroleplayedbyZhengzhouCityandfurtherexpandeconomicprofits.Keywords:ZhengzhouCity；government；E-commerce；DevelopmentroleII目录摘要............................................................IAbstract.......................................................II1.绪论..........................................................11.1研究背景及意义..........................................11.1.1研究背景..........................................11.1.2研究意义..........................................11.2国内研究现状............................................21.3研究内容及方法..........................................21.3.1研究内容..........................................21.3.2研究方法..........................................32基本概念和理论基础............................................42.1电子商务概念............................................42.2电子商务发展中的政府职能定位............................42.2.1政治职能..........................................42.2.2.经济职能..........................................52.2.3文化职能..........................................53郑州市电子商务产业发展现状与政策需求分析......................53.1郑州市经济社会发展概况..................................53.2郑州市电子商务产业发展现状..............................73.3郑州市电子商务企业政策需求调查..........................84政府在郑州市电子商务产业发展中的作用及存在的问题..............94.1郑州市电子商务产业发展中的政府作用....................
