oppo手机的新媒体营销策略研究摘要随着互联网的发展和新兴技术的不断创新，我们现在每个人几乎人手一部手机，无论是工作还是学习都离不开网络，而新媒体则出现在了我们生活中的方方面面，新媒体的出现方便了，我们的生活也使得各种企业为了获取更多的利益和战胜的竞争对手，都开始采用新媒体的方式吸引大众。为了对新媒体营销作出深刻的了解，本文以OPPO手机为例，对OPPO手机的新媒体营销策略进行研究，主要描写了五章节进行研究分别是：第一章节，为研究在当下这个时候，新媒体的背景及意义，还有就是新媒体，国内外研究的现状，以及我的研究思路和创新点。第二章节则描写的是关于新媒体的相关理论的概述。第三章节则是关于OPPO手机现行新媒体营销策略现状，主要为OPPO手机的pest分析和微观环境分析，以及OPPO手机新媒体营销策略的分析，具体的营销策略有广告营销策略、微博营销策略、精准营销策略、病毒式营销策略、口碑营销策略。第四章是关于OPPO手机新媒体营销策略存在的问题。第五张是OPPO手机新媒体营销策略完善建议。本文围绕这五个章节进行研究，通过这五个章节的研究，加深我对新媒体营销策略的认识和理解。关键词：新媒体营销，oppo手机,广告营销,微博营销,精准营销,病毒式营销,口碑营销IResearchonnewmediamarketingstrategyofoppomobilephoneAbstractWiththedevelopmentoftheInternetandthecontinuousinnovationofemergingtechnologies,almosteveryoneofusnowhasamobilephone.Whetherweworkorstudy,wecan'tdowithoutthenetwork.Newmediaappearsinallaspectsofourlife.Theemergenceofnewmediaisconvenient,andourlifealsomakesallkindsofenterprisesbegintoadoptitinordertoobtainmorebenefitsandwinovercompetitorsNewmediaisawaytoattractthepublic.Inordertomakeaprofoundunderstandingofthenewmediamarketing,thispapertakesoppomobilephoneasanexampletostudythenewmediamarketingstrategyofoppomobilephone.Itmainlydescribesfivechapters.Theyare:thefirstchapteristostudythebackgroundandsignificanceofnewmediaatthistime,aswellasthecurrentsituationofnewmediaresearchathomeandabroad,aswellasmyresearchideasandinnovation.Thesecondchapterdescribestheoverviewofnewmediatheory.Thethirdchapterisaboutthecurrentsituationofoppomobilephonenewmediamarketingstrategy,mainlyforthePESTanalysisandmicroenvironmentanalysisofoppomobilephone,aswellastheanalysisofoppomobilephonenewmediamarketingstrategy.Thespecificmarketingstrategiesincludeadvertisingmarketingstrategy,microblogmarketingstrategy,precisionmarketingstrategy,viralmarketingstrategy,word-of-mouthmarketingstrategy.Thefourthchapterisabouttheproblemsofoppomobilenewmediamarketingstrategy.Thefifthisoppomobilephonenewmediamarketingstrategyperfectsuggestions.Thispaperfocusesonthesefivechapterstodeepenmyunderstandingofnewmediamarketingstrategy.KeyWords:Newmediamarketing,oppomobilephone,advertisingmarketing,microblogmarketing,precisionmarketing,viralmarketing,word-of-mouthmarketingII目录第1章绪论..............................................................11.1研究背景及意义....................................................11.1.1研究背景....................................................11.1.2研究的意义..................................................11.2国内外研究现状....................................................21.2.1国外研究现状................................................21.2.2国内研究现状................................................21.3研究思路和创新点..................................................31.3.1研究思路....................................................31.3.2研究创新点..................................................4第2章相关理论概述..........
