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创业管理课程创业计划书有限责任公司物流1203第六组安霞明20120401910郑东燕20120402009庄晶20120401984目录一、创立背景和项目的简述...................................................................................................3二、企业文化..........................................................................................................................31.品牌详解：...................................................................................................................32.企业精神：礼、义、信................................................................................................33.企业使命：推广传承汉服文化....................................................................................34.企业理念：着我汉家衣裳，兴我礼仪之邦................................................................3三、市场分析..........................................................................................................................31.市场容量.......................................................................................................................32.竞争分析（波特五力模型）........................................................................................3四、产品介绍..........................................................................................................................31.产品概念.......................................................................................................................32.产品特色.......................................................................................................................33.产品功能.......................................................................................................................34.产品介绍.......................................................................................................................3五、店铺概述..........................................................................................................................31.店铺名称：子衿...........................................................................................................32.店铺背景.......................................................................................................................33.店铺优势.......................................................................................................................34.店铺劣势.......................................................................................................................35.店铺经营产品种类及产品相关....................................................................................3六、营运模式..........................................................................................................................31.经营管理.......................................................................................................................32.营销策略.......................................................................................................................33.分销策略.......................................................................................................................34.促销策略......................................................................................................................35.售后服务跟踪.............................................