摘要【摘要】海外仓，也称海外仓库，是跨境电商企业在国外自建或租用仓库，通过多种运输方式，先把货物批量运至国外仓储设施，当国外客户通过电商平台下单后，及时、安全、准确、低成本的送达国外终端客户。虽说相比传统的邮政、国际快递和专线物流三种跨境物流模式，海外仓更被众多企业喜欢，但就海外仓选址的问题而言，海外仓受到很多因素的影响，包括运输时效、运输成本、建仓成本、市场需求等因素。如果海外仓选址不合理，会阻碍商家和消费端的需求信息不对称；阻碍跨境电商企业快速抢占国外市场；阻碍跨境电商的快速发展。所以根据企业的实际情况，确定影响海外仓选址的因素的评价指标，对海外仓选址具体分析，能够在尽可能低的成本下，构建符合自身物流需求的仓储体系，实现资源利用的最大化，实现可持续发展。【关键词】海外仓；跨境电商；选址策略；影响因素。IAnanalysisofoverseaswarehouselocationstrategyofcross-bordere-commerceAbstract【ABSTRACT】Overseaswarehouses,alsoknownasoverseaswarehouses,arecross-bordere-commercecompaniesbuiltorrentedwarehousesabroad.Throughavarietyoftransportationmethods,thegoodsarefirstshippedtoforeignwarehousingfacilitiesinbatches.Whenforeigncustomersplaceordersthroughthee-commerceplatform,theywillbetimely,Safe,accurateandlow-costdeliverytoforeignendcustomers.Althoughcomparedwiththetraditionalthreecross-borderlogisticsmodesofpostal,internationalexpressanddedicatedlinelogistics,overseaswarehousesaremorefavoredbymanycompanies,butintermsofthelocationofoverseaswarehouses,overseaswarehousesareaffectedbymanyfactors,includingtransportationtimeliness,Factorssuchastransportationcost,warehouseconstructioncost,marketdemand,etc.Ifthelocationofoverseaswarehousesisunreasonable,itwillhindertheasymmetryofdemandinformationbetweenmerchantsandconsumers;hindercross-bordere-commercecompaniesfromquicklyseizingforeignmarkets;hindertherapiddevelopmentofcross-bordere-commerce.Therefore,accordingtotheactualsituationofthecompany,determinetheevaluationindicatorsoffactorsthataffectthelocationofoverseaswarehouses,andanalyzethelocationofoverseaswarehousesspecificallytobuildawarehousingsystemthatmeetsitsownlogisticsneedsatthelowestpossiblecostandmaximizeresourceutilization.Toachievesustainabledevelopment.【KEYWORDS】Overseaswarehouse；cross-bordere-commerce；locationstrategy;influencingfactors.I目录摘要..............................................................................................................................................IIAbstract.............................................................................................................................................I1绪论..............................................................................................................................................42海外仓选址的理论分析...............................................................................................................62.1相关概念...........................................................................................................................62.1.1跨境电商...............................................................................................................62.1.2跨境物流...............................................................................................................62.1.3海外仓...................................................................................................................62.2理论基础.....................................................
