SHOWTIMEDIY鞋店创业计划书所在院校，系：班级：小组成员：指导教师：摘要DIY是英文“Doityourself”（自己动手做）的缩写。DIY商品在中国目前的市场上所占比重并不庞大，而此类商品也没有成为老百姓茶余饭后的话题。所以DIY系列商品在市场上还是有很大的发展空间的。所以我们决定在北京开一家DIY的鞋店。随着中国的发展，社会的进步，人们已经不再局限于物质生活上的满足，而是追求精神方面的享受。所以如何享受才是他们所思考的话题。现如今，吃饭不仅仅为了温饱、穿衣不仅仅为了保暖。生活必须品除了发挥它本身的功能之余又被21世纪的人们赋予了一种新的定义，那就是彰显身份、引领时尚、秀出个性。据调查，如今青少年的消费心理大多都是求异心理。但是由于青少年的购买能力有限，不能通过一些国际大品牌来吸引众人眼球。所以DIY比较受到青少年青睐，此类产品不仅能让他们消费得起，还能满足他们的求异心理，彰显他们不同的性格，让他们在茫茫人海中脱颖而出。我们决定把DIY鞋店开在学校旁边。因为学校附近交通便利，市场广阔，同时不在商业区所以低价比较低廉，因此，可以大大的减少成本，提高利润。而且目前学校附近DTY鞋店较少，自然竞争比较小，前景光明。目录一、鞋店概况····················································3（一）鞋店名称·················································3（二）鞋店组织结构···············································3（三）鞋店性质···················································3（四）主营业务···················································4（五）鞋店宗旨···················································4（六）鞋店目标···················································4（七）鞋店介绍···················································4二、市场分析····················································5(一)市场描述····················································5（二）市场调查··················································6（三）目标市场···················································6（四）目标客户···················································6（五）建设进度···················································6三、外部环境分析·················································7四、内部环境分析·················································71、优势························································72、劣势························································83、长远战略····················································8五、营销策略·····················································8（一...
