互联网企业并购的协同效应研究——以阿里巴巴并购饿了么为例 工商管理专业VIP免费

中文摘要如今，随着科技水平的攀升，衍生出了许多新兴产业，互联网行业就是其中之一。市场竞争随着经济的发展日趋提升，为了维持自己的发展，很多互联网企业选择了收购和并购。同时，这些企业之间的并购活动不断呈现出上升的趋势，无论是从并购金额上看，还是说并购的数量来说，互联网行业的并购活动行为都不容小觑，对互联网行业的并购效应进行剖析显得尤为重要。因此本文针对阿里巴巴此次并购“饿了么”引发的协同效应进行较为深刻的剖析，借此来为今后其他企业展开并购计划和活动辅以一定的指导本研究中采用了多种方法，具体包括财务指标法、文献研究法等，结合阿里巴巴在并购饿了么前后的各种数据进行对比研究，对经营协同、管理协同和财务协同分别进行调研分析。研究发现，互联网企业在并购后通过相互交流沟通，简化了业务流程，实现协同效应，改善了企业的经营业绩，进而不断扩大了用户群体，占据大量市场。此外，互联网企业通过采用并购可以获得一系列优势，迅速在开拓的市场站稳脚跟，而且可以将并购的公司的业务与公司的主营业务进行有机结合拓宽盈利模式，达到多元盈利的效果。关键词：互联网企业；企业并购；协同效应ABSTRACTToday,withthedevelopmentofscienceandtechnology,manynewindustrieshaveemerged,andtheInternetindustryisoneofthem.Withthedevelopmentofeconomy,marketcompetitionisincreasingdaybyday.Inordertomaintaintheirowndevelopment,manyInternetenterpriseschoosetoacquireandmerge.Inrecentyears,thetrendofM&AactivitiesamongInternetcompanieshasbeenontherise,bothintermsoftheamountofM&AandthenumberofM&AactivitiesintheInternetindustryshouldnotbeunderestimated,anditisespeciallyimportanttoanalyzetheeffectofM&AintheInternetindustry.Therefore,thispaperanalyzesthesynergisticeffectsofAlibaba'smergerandacquisitionof"Hungry"inamoreprofoundway,soastoprovideareferenceforothercompaniestodeveloptheirM&Aplansandactivitiesinthefuture.Thispaperusesavarietyofanalyticalmethods,suchasfinancialindexmethodandliteratureresearchmethod,tocompareandcontrastvariousdataofAlibababeforeandaftertheacquisitionofHungryMash,andconductresearchandanalysisonoperationalsynergy,managementsynergyandfinancialsynergyrespectively.ItwasfoundthatInternetcompaniesstreamlinedtheirbusinessprocessesandrealizedsynergyeffectsthroughmutualcommunicationafterM&A,whichimprovedtheirbusinessperformanceandthuscontinuouslyexpandedtheiruserbaseandoccupiedalargemarket.Inaddition,InternetcompaniescanlearnmanagementexperiencethroughtheactofM&A,quicklyseizenewmarketsandlowerbarrierstoentry,whilealsoenablingtheorganiccombinationoftheoriginalbusinessunitandthenewbusinessunittobroadentheprofitmodelandachievetheeffectofdiversifiedprofitability.Keywords:Internetcompanies;corporatemergersandacquisitions;synergyeffects目录一．引言...........................................................................................................................4(一)研究背景和意义.............................................4(二)研究方法...................................................5二．文献综述...................................................................................................................5(一)国内研究综述...............................................5(二)国外研究综述...............................................6(三)文献评述...................................................6三．互联网企业并购协同效应理论分析........................................................................7（一）相关基础理论...............................................7（二）企业并购协同效应作用机理................................