I题目：基于价值链的海尔公司营运资金管理分析摘要随着经济进入全球化，全球大部分的企业在这种市场竞争环境下也出现实质性的变化，不论是对企业的资金管理还是传统运营而言，这种变化为它们带来了巨大的冲击和挑战。传统的营运资金管理其原本就有缺陷存在，已经没有办法适应在新的市场环境下以顾客为主导的中小型企业经营管理需要。要想在激烈市场竞争中存活并发展，拥有良好的营运资金管理模式十分重要，企业必须注重对该模式的创新和发展。价值链管理已经成为当代中国企业经营和管理的一个核心思想，许许多多的企业被重视被认可，可是企业要是想在这种环境中生存和发展，就必须在价值链这个基础上竞争。而对于营运资金的管理也是企业进行资金管理工作的重要依据，企业就需将价值链方向作为其前进方向，从这个方向出发使营运性资金管理的能力得到提升。在本文中将营运资金管理基础理论和价值链的理论结合起来，将企业的发展战略的各个方面落实出了企业营运资金管理的科学性、高绩效性，并且进一步探讨了新型企业运营资金管理在以价值链作为基础下是如何提升和培养企业核心竞争能力。IIABSTRACTWiththeglobalizationoftheeconomy,mostcompaniesintheworldhavealsoundergonesubstantialchangesinthismarketcompetitionenvironment.Thischangehasbroughtahugeimpacttothem,whetheritisintermsofcorporatecapitalmanagementortraditionaloperations.Andchallenges.Thetraditionalworkingcapitalmanagementhasitsinherentflaws,andthereisnowaytoadapttothecustomer-orientedmanagementneedsofsmallandmedium-sizedenterprisesinthenewmarketenvironment.Tosurviveanddevelopinthefiercemarketcompetition,itisveryimportanttohaveagoodworkingcapitalmanagementmodel,andcompaniesmustfocusontheinnovationanddevelopmentofthismodel.ValuechainmanagementhasbecomeacoreideaofcontemporaryChinesebusinessoperationandmanagement.Manycompaniesarevaluedandrecognized.However,ifcompanieswanttosurviveanddevelopinthisenvironment,theymustcompeteonthebasisofthevaluechain.Themanagementofworkingcapitalisalsoanimportantbasisforcompaniestocarryoutcapitalmanagementwork.Companiesneedtotakethevaluechaindirectionastheirwayforward,startingfromthisdirectiontoimprovetheabilityofworkingcapitalmanagement.Inthisarticle,thebasictheoryofworkingcapitalmanagementandthetheoryofvaluechainarecombinedtoimplementthescientificandhighperformanceofcorporateworkingcapitalmanagementinallaspectsofthecompany’sdevelopmentstrategy,andfurtherexplorethenewcorporateworkingcapitalmanagementBasedonthevaluechain,howtoimproveandcultivatethecorecompetitivenessofenterprises.Keywords:WorkingCapitalManagement;ValueChain;BusinessProcess;MarketChainIII目IV录摘要................................................................IABSTRACT...........................................................II1绪论..............................................................11.1研究背景及意义..............................................11.1.1研究背景...............................................11.1.2研究意义...............................................11.2国内外研究现状...............................................21.2.1国外研究现状...........................................21.2.2国内研究现状...........................................21.3研究内容和方法..............................................21.3.1研究内容...............................................21.3.2研究方法...............................................32价值链及营运资金的相关理论分析....................................42.1价值链理论..................................................42.1.1价值链概念.....................
