慢生活类真人秀的受众需求分析——以《朋友请听好》为例摘要近年来，我国慢综艺数量呈爆发式增长现象。然而随着慢综艺节目数量增加，版权抄袭、同质化现象、节目情节平淡无新意等问题也层出不穷。许多慢综艺的口碑与收视率都有所下降。本文将以《朋友请听好》为研究对象，从“使用与满足”理论视角出发，采用问卷调查的研究方法，分析受众对节目《朋友请听好》的使用与需求满足情况，并从中找到慢综艺节目在生产制作过程中的优势及不足，希望能为我国慢综艺类节目的生产机制优化创新提供新的发展思路和方向。关键词《朋友请听好》慢综艺受众需求使用与满足ABSTRACTInrecentyears,thenumberofslowvarietyshowsinChinapresentsablowoutphenomenon.However,withtheincreaseinthenumberofslowvarietyshows,problemssuchascopyrightplagiarism,homogenizationandplainplotsemergeoneafteranother.Manyslowvarietyshowreputationandratingshavedeclined.Thisarticlewillbe"goodfriends,pleaselistento"astheresearchobject,fromtheperspective,"useandsatisfaction"theorybythemethodofquestionnaire,analyzetheaudiencetoshowtheuseof"goodfriends,pleaselistento"andmeetthedemand,andfindtheslowvarietyshowintheadvantagesanddisadvantagesoftheproductionprocess,soastothedomesticproductionoftheslowvarietyshowmechanismoptimizationinnovationprovidenewdevelopmentideasanddirections.KEYWORDS"Friendspleaselisten"；“slowvarietyshow”“audiencedemand”；“UseandGratificationsApproach”目录第一章：绪论.........................................................11.1研究背景..........................................................11.2文献综述..........................................................11.2.1慢综艺节目的概念界定.........................................11.2.2慢综艺节目的相关研究.........................................21.2.3《朋友请听好》节目的相关研究.................................3第二章慢综艺节目《朋友请听好》介绍...................................42.1《朋友请听好》节目简介.............................................42.2《朋友请听好》节目内容分析.........................................42.2.1节目环节设置................................................42.2.2节目主旨....................................................42.2.3节目录制地点选择.............................................52.2.4《朋友请听好》受众定位.......................................52.3《朋友请听好》节目形态分析.........................................52.3.1场外+场内，打破沟通界限，让倾听返璞归真......................52.3.2音频+视频，打破媒介屏障，让沟通无处不在......................6第三章慢综艺节目《朋友请听好》受众需求满足情况分析......................63.1调查问卷设计......................................................63.2慢综艺节目的受众基本信息分析......................................73.2.1受众人口基本信息分析.........................................73.2.2受众对慢综艺的使用行为分析..................................103.3受众的需求满足情况...............................................113.3.1认知需求....................................................123.3.2心理需求....................................................123.3.3审美需求....................................................13第四章《朋友请听好》节目存在的不足......................................144.1节目内容把控不精确...............................................144.2节目嘉宾选择不合理...............................................154.3节目叙事策略呈“流水账”形式，造成受众审美疲劳...................15第五章《朋友请听好》成功给慢综...
