农村电商助力睢宁数字乡村建设的对策研究RESEARCHONCOUNTERMEASURESFORRURALE-COMMERCETOHELPSUININGDIGITALVILLAGECONSTRUCTION摘要近年来,随着我国经济的飞速发展,农村电商也发展得越来越成熟,这促进了数字乡村的建设进程。数字技术给农业农村发展带来了新的机遇,但是,较城镇地区相对落后的网络设施与服务水平、相对较慢的产业数字化进程,限制了数字技术向农业农村渗透的广度与深度。农业农村数字化转型是顺应时代变革的必然趋势。本文将通过对睢宁农村电商实际的发展状况进行调查分析,了解数字经济背景下睢宁数字乡村建设的现状。进一步探索睢宁的数字乡村建设中存在的问题,并结合睢宁本地区实际情况和取得的经验及优势给出数字乡村建设的建议与对策,通过农村电商促进睢宁数字乡村建设的高速发展,力推乡村全面振兴。关键词数字乡村;农村电商;睢宁AbstractInrecentyears,withtherapiddevelopmentofChina'seconomy,rurale-commercehasbecomemoreandmoremature,whichpromotestheconstructionprocessofdigitalcountryside.Digitaltechnologyhasbroughtnewopportunitiestothedevelopmentofagricultureandruralareas.However,therelativelybackwardnetworkfacilitiesandservicelevelinurbanareasandtherelativelyslowprocessofindustrialdigitizationlimitthebreadthanddepthofdigitaltechnologypenetrationintoagricultureandruralareas.Thedigitaltransformationofagricultureandruralareasisaninevitabletrendtoconformtothechangesofthetimes.Thispaperwillinvestigateandanalyzetheactualdevelopmentofrurale-commerceinSuiningtounderstandthecurrentsituationofdigitalruralconstructioninSuiningunderthebackgroundofdigitaleconomy.ThispaperfurtherexplorestheproblemsexistingintheIconstructionofdigitalcountrysideinSuining,andgivessuggestionsandCountermeasuresfortheconstructionofdigitalcountrysidebasedontheactualsituation,experienceandadvantagesofSuining,soastopromotetherapiddevelopmentoftheconstructionofdigitalcountrysideinSuiningthroughrurale-commerceandpromotetheoverallrevitalizationofruralareas.KeywordsDigitaltechnologyRurale-commerceSuiningIIIII目录摘要..................................................................................................................................................IAbstract..........................................................................................................................................II1绪论..............................................................................................................................................11.1研究背景................................................................................................................................11.2研究目的和意义...................................................................................................................21.3研究思路与方法...................................................................................................................22数字乡村和农村电商相关概念界定.........................................................................................42.1数字乡村...............................................................................................................................42.2农村电商...............................................................................................................................53睢宁县农村电商发展现状.........................................................................................................63.1睢宁县概况.........................................................................