“笃行者系列”商业广告摄影要本次毕业设计的选题是“笃行者系列”商业广告摄影,制作一系列以服装为代表的商业摄影作品。主要目的是通过服饰设计,它的色彩层次搭配来为本人的淘宝店铺增加品牌知名度,以此达到品牌推广的目的。第一部分市场调研报告,此次调查的目标人群年龄分布在20-30岁左右,通过抽样问卷调查得出青年消费者在消费频率上没有固定,消费渠道主要集中在网络上,喜欢的款式多样化,对时尚简约的服装较感兴趣等结论。为进行服装样式设计以及市场活动策划上提供指导方向,避免了盲目开展设计选题的危害。第二部分文献研究报告,研究的目的是展现商业作品,体现它的卖点,刺激消费者消费,并研究参考拍摄手法,展现形式,色彩的搭配,运用不同的构图去表现最终作品。第三部分设计实践报告,通过确定选题的依据,以女孩的情绪为线索,笃定、坚韧状态的创意阐述,一系列的色差服装搭配策划方案,具体的实施计划,从朋友的出境到最终作品的进程记录。第四部分设计自评报告,从设计理念、市场结合、设计能力创作、设计作品的社会效益等四个方面对自己的本次设计进行综合评价,从中认识到自己的优缺点不足之处,为之后的商业广告摄影方面的工作奠定了基础。关键词:色彩搭配:理念构思:场景、道具选择:应季潮流AbstractThetopicofthisgraduationdesigniscommercialadvertsingphotographyofthe“FuxingSeries”,whichproducesaseriseofcommercialphotographyworksrepresentedbyclothing.ThemainpurposeistoincreasethebrandawarenessfotmyTaobaoshopthroughtheclothingdesign,andthusachievethegoalofbrandpromotion.Inthefirstpartofthemarketresearchreport,theagedistributionofthetargetpopulationinthesurveywasbetweentheagesof20and30.Throughsamplesurveys,itwasfoundthatyoungconsumersdidnothaveafixedfrequencyofconsumption.TheconsumptionchannelsweremainlyconcentratedontheInternetandthepreferredstyleswerediversified.Itismoreinterestedinfashionandsimpleclothingandotherconclusions.Itprovidesguidanceforthedesignofclothingstylesandmarketactivities,andavoidstheharmofblindlydevelopingdesigntopics.Thesecondpartoftheliteratureresearchreport,thepurposeofthestudyistoshowcommercialworks,reflectitssellingpoints,stimulateconsumerconsumption,andstudyreferenceshootingtechniques,displayforms,colorcombinations,andusedifferentcompositionstoexpressfinalworks.Thethirdpartofthedesignpracticereport,bydeterminingthebasisofthetopicselection,basedonthegirl'semotionsasaclue,thecreativeexpositionofthefirmandtoughstate,aseriesofcolordifferenceclothingmatchingplanningplans,specificimplementationplans,fromthedepartureoffriendstothefinalworkoftheprocessrecord.Thefourthpartofthedesignself-assessmentreport,fromthedesignconcept,marketintegration,designabilitycreation,designworksocialbenefitsandotherfouraspectsofthecomprehensiveevaluationoftheirowndesign,fromwhichtheyrecognizetheirstrengthsandweaknesses,theshortcomings.Itlaidthefoundationforthesubsequentworkoncommercialadvertisingphotography.Keywords:colormatching:concept:scene,propselection:seasontrend浙江理工大学科技与艺术学院毕业设计报告目录摘要Abstract第一部分市场调研报告..................................(1)关于大学生前卫服饰的市场调研报告...................................................................................(1)1.1调查的目的和意义....................................................(1)1.2调查的目标市场和范围的选定..........................................(1)1.3调查的方法和途径....................................................(1)1.4调查情况的汇集和分析................................................(1)1.4.1消费者心理调查...........................