浅析新媒体对真人秀节目传播模式的影响——以《青春有你》为例摘要历史的车轮滚滚向前，网络技术也得到了飞速发展，新媒体已逐步取代传统媒体成为信息传播的主要方式，真人秀节目作为新出现的节目形式也逐渐呈多样化发展态势。上个世纪初，我国的电视媒体也引入海外综艺节目的特征，围绕着大众喜欢的明星打造符合中国电视环境的本土化综艺节目，这种节目具有独创性和创造力，开辟了更加开阔的活动场所，打破了传统的室内摄影，增加了户外活动，例如游戏和比赛，并在DavidTV的每个黄金时段播出节目，因此迅速吸引了公众。《偶像练习生》是在这种背景下诞生的新媒体产品。这类节目的成功为中国选秀节目的不断提高打下了坚实的基础。《青春有你》将在本文中进行研究。本文介绍了国际真人秀，用以优化国内真人秀和融入当地文化的成功经验，并清楚地说明了当今最热门的真人秀《青春有你》作为研究目标的重要性。现实表明，国外新媒体的传播策略、成功因素和发展机遇是新媒体传播业必须学习和思考的。关键字：新媒体时代真人秀传播模式作用AbstractWiththeprogressofTheTimesandtherapiddevelopmentofnetworktechnology,newmediahavegraduallyreplacedtraditionalmediaandbecomethemainmodeofcommunication,andthetypesofrealityshowshavegraduallybecomediversified.Intheearly20thcentury,theChinesemarketbegantolearnfromthecharacteristicsofforeignvarietyshowsandcreatedlocalizedprogramswithstarsasthemainbody.Thistypeofprogramiscreativeandinnovative,openingupalargervenueforactivities,breakingthetraditionalsingleindoorshooting,increasingoutdoorgamesandcompetitions,andbroadcastintheprimetimeofmajorsatelliteTV,soitquicklyattractedthepublic'sattentionandbecamepopular.IdolProducerwasbornunderthisbackground.ThesuccessofthistypeofprogramhaslaidasolidfoundationfortalentshowsinChina.Withthesoaringratings,wavesoftalentshowshavebeenderived,suchasYouthwithYou,whichisstudiedinthispaper.Thispaperdrawsonthesuccessfulexperienceofforeignrealityshows,optimizesdomesticrealityshowsandintegratesthemwithlocalculture,andemphasizesthesignificanceofthecurrentmostpopularrealityshow"Youthfulness"astheresearchobject.Otherrealityshowsandnewmediacommunicationindustriesneedtolearnfromandreflectontheircommunicationstrategies,successfactorsanddevelopmentprospects.Keywords:NewMediaAge,realityshow,modeoftransmission,function目录第一章绪论.....................................................................................................................................3第二章新媒体的基本概念..............................................................................................................3第三章网络真人秀节目的传播推广分析......................................................................................4第四章新媒体对真人秀节目推广的作用......................................................................................4第五章结论.....................................................................................................................................4第一章绪论.....................................................................................................................................41.1研究背景...........................................................................................................................41.2研究意义...........................................................................................................................51.3国内外研究情况...............................................................................................................6...
