上市公司营运能力分析—以万科股份有限公司为例摘要目前房地产行业竞争激烈而万科集团有限公司作为该行业的龙头企业,对其进行分析可以更多的了解房地产行业的现状,随着我国房地产行业的快速发展,其在我国市场经济中的比重日渐增大,万科要想获得更多的市场份额,要想要实现企业运营能力的不断提升和持续健康发展,就必须充分整合资源,创新经营运行模式,不断提升自身的整体运营效果,从而通过自身竞争力的提升来助力企业的持续化发展。本文结合万科集团的运营现状,从其营运能力分析指标入手,本文开篇主要写对其研究的背景以及意义、内容、方法,第二章为营运能力的国内外研究现状,第三章主要介绍营运能力相关概念以及研究所需的分析指标,第四章是对万科2017-2019年财务报表数据进行了系统的分析,其中结合了万科集团存货周转率、应收账款周转率、流动资产周转率、非流动资产周转率、总资产周转率等指标,并与保利地产进行对比分析,第五章是对上诉分析得出的结论给出相应的建议,第6章为结论。论文的建议主要是从存货、营运资金、应收账款等三个方面提出一定的结论,本文希望能对房地产行业提升整体服务质量,提高房地产行业相关企业的竞争力提供一定的参考。关键词:万科;营运能力;房地产行业IAbstractAtpresenttherealestateindustrycompetitionisintenseandvankegroupco.,LTD.,astheindustry'sleadingenterprises,analyzesitscanmoreunderstandthepresentsituationoftherealestateindustry,realestateindustryhasdevelopedrapidlyinrecentyears,ledtheindustryinthenationaleconomy'sshareofgrowing,vanketogainmoremarketshare,getmorelong-termdevelopment,Wemustmakeeffectiveuseofallresources,doagoodjobofoperationabilityanalysis,improvetheoperationabilityoftheenterprise,strengthenthecompetitivenessoftheenterprise,andpromotethelong-termdevelopmentoftheenterprise.ThispapertakesVankeasthemainresearchobjectandstartswiththeanalysisindexofoperationalcapability.Thebeginningofthispapermainlydescribesthebackground,significance,contentandmethodofitsresearch.Thesecondchapteristheresearchstatusofoperationalcapabilityathomeandabroad.Fourthchapterbyvankefinancialstatementdatain2017-2019byinventoryturnover,accountsreceivableturnoverratio,currentassetsturnoverandnon-currentassetturnover,totalassetsturnover,suchasindex,theanalysisofthesystem,andcomparedwithpolyrealestateanalysis,thefifthchapteristheconclusionontheanalysisofappealgivescorrespondingSuggestions,thesixthchapterisconclusion.Thesuggestionsofthepaperaremainlyfromtheinventory,workingcapital,accountsreceivableandotherthreeaspectstoputforwardacertainconclusion,thispaperhopestoimprovetherealestateindustryoperationcapacity,reducetheanalysisofbaddebtsofenterprises,enhancethecompetitivenessofenterprisestoprovidehelpandreference.Keywords:Vanke,Operationability,RealestateindustryII目录摘要..........................................................................................................................IAbstract.....................................................................................................................II1绪论.....................................................................................................................11.1研究背景.........................................................................................................11.2研究意义..........................................................................................................11.2.1文献综述...............................................................................................11.2.2国内文献综述......................................