I苏州市民宿旅游游客满意度研究摘要改革开放后，人均经济实力飞速提升，旅游产业遍地开花，为满足游客多元、个性化的市场需求，民宿旅游应运而生，其有效迎合旅游多元化的需求，受到广大旅客的大力追捧2015年11月,国务院官方网站公开发布了相关政策性文件,首次明确提出要积极开发各种形式和类型的民宿,其后该民宿的发展也就成为了人们普遍热议的话题。民宿在苏州这一热门的旅游地得到了发展,并已经成为当地的一张独具特色的名片。本文着重研究于顾客满意度，本文主要是以苏州民宿的消费者为调查主体，对其民宿顾客满意度进一步探究，从以下方面出发：结合顾客满意指数及顾客满意等理论概述和之前国内外所建立的模型，并结合苏州民宿现状对顾客满意度影响因素的模型开发设计。在设计问卷调查时，以模型中的各变量指标为依据。随后，对问卷调查所取数据展开实证分析得出研究成果。根据研究中找出的种种不足，提出提高苏州民宿旅游游客满意度的建议。关键词：民宿游客满意度实证分析IIStudyontheSatisfactionofResidentialTouristTouristsinSuzhouAbstractAfterthereformandopeningup,thepercapitaeconomicstrengthisrapidlyimproving,andthetourismindustryisbloomingeverywhere.Inordertomeetthediversifiedandpersonalizedmarketdemandoftourists,B&Btourismemergesasthetimesrequire.Iteffectivelycaterstothediversifieddemandoftourismandisvigorouslypursuedbythemajorityoftourists.InNovember2015,theofficialwebsiteoftheStateCouncilpubliclyreleasedrelevantpolicydocuments,whichclearlyproposedtoactivelydevelopvariousformsandtypesofB&Bforthefirsttime.Sincethen,thedevelopmentoftheB&Bhasbecomeahottopic.B&BhasbeendevelopedinSuzhou,apopulartouristdestination,andhasbecomeauniquebusinesscard.Thisarticlefocusesoncustomersatisfaction.ThisarticleismainlybasedontheconsumersofSuzhouhomestaysasthemainbodyofthesurvey,andfurtherexploresthecustomersatisfactionoftheirhomestays.Startingfromthefollowingaspects:CombiningthecustomersatisfactionindexandthetheoreticaloverviewofcustomersatisfactionandpreviousdomesticandforeignresearchEstablishedmodel,combinedwithmodeldevelopmentanddesignoffactorsaffectingcustomersatisfactionwiththecurrentsituationofSuzhouB&Bs.Whendesigningthequestionnaire,takethevariableindicatorsinthemodelasthebasis.Subsequently,anempiricalanalysisofthedatacollectedinthequestionnairesurveywascarriedouttoobtaintheresearchresults.Basedonthevariousdeficienciesidentifiedintheresearch,suggestionsaremadetoimprovethesatisfactionofSuzhouhomestaytourists.Keywords:FactorsinfluencingcustomersatisfactionIII目录1．绪论...............................................................................................................................................................11.1研究背景和意义............................................................................................................................................11.1.1研究的背景.................................................................................................................................11.1.2研究的意义.................................................................................................................................11.2论文的研究内容和方法.........................................................................................................................11.2.1研究内容.....................................................................................................................................11.2.2研究方法......................................................................................
