中文题目：网络文学推广平台营销的困境与突破——以阅文集团为例英文题目：Dilemmaandbreakthroughofnetworkliteraturepromotionplatformmarketing:TakingChinaLiteratureasanexample目录摘要...................................................................................................................................IABSTRACT...................................................................................................................II一、网络文学平台发展概述.....................................................................................1二、文献综述.................................................................................................................1三、阅文集团网络文学营销策略...........................................................................1（一）全版权运营模式.............................................................................................1（二）付费模式.........................................................................................................31.起点中文网......................................................................................................32.潇湘书院..........................................................................................................33.创世中文网、QQ阅读、小说阅读网...........................................................4（三）培养粉丝经济.................................................................................................4四、阅文集团营销发展中面临的困境..................................................................6（一）网络文学营销质量参差不齐......................................................................6（二）网络文学营销过度迎合市场......................................................................6（三）网络文学营销的版权纠纷多......................................................................7（四）网络文学营销的跨媒体营销不成熟..........................................................7（五）网络作家权益未得到保障...........................................................................7五、网络文学推广平台营销策略建议..................................................................9（一）提高作品质量，输出价值内容.....................................................................9（二）提高对IP品牌打造的重视度.......................................................................9（三）促进跨界合作下的多维营销.........................................................................9（四）采用全版权营销的创新模式.......................................................................10（五）保障网文作者权益.......................................................................................10六、结语........................................................................................................................12参考文献........................................................................................................................13II网络文学推广平台营销的困境与突破——以阅文集团为例摘要信息时代的到来为网络文学的发展提供了更方便的空间，并且为网络文学营销活动提供了更多种类的工具。近年来，从IP互联网文学改编的许多影视剧陆续发行，也让人们对其源头的文学网站有了极大的关注。然而，目前各大文学网站实行的全版权运营模式仍面临盗版网站非法传播、付费阅读市场遇冷、网络文学作品内容低俗化等问题。因此，本文结合相关国内外背景，进一步研究网络...
