中小企业跨境电子商务研究 国际经济贸易专业VIP免费

中小企业跨境电子商务开拓中的物流模式选择研究摘要：国内经济稳步发展，众多中小型企业也能够在此环境下获得更大的市场前景。借助电子商务技术将企业的业务拓展到国外，不仅使得这类企业在国际市场上的竞争力日显增加，而且还能够让越来越多的中小型企业将线下转为线上，开始进出口的贸易发展。同时，跨境物流的选择也成为了企业发展的重要选择。在跨境电商运营中，企业不得不面对各种突出的问题，如难以保障交货期、全程物流过程无法得到有效监控等。本文结合笔者对跨境电子商务知识的认知，对中小型企业跨境电子商务开拓中的物流模式选择进行研究，使企业提高物流效率，完善配送体系，促进企业跨境电商业务开拓中的发展。关键词：中小型企业；跨境电子商务；跨境物流；物流模式选择1Abstract:.Withthesteadydevelopmentofthedomesticeconomy,manysmallandmedium-sizedenterprisescanalsoobtaingreatermarketprospectsinthisenvironment.Withthehelpofe-commercetechnologytoexpandthebusinessofenterprisestoforeigncountries,notonlymakessuchenterprisesincreasinglycompetitiveintheinternationalmarket,butalsoenablesmoreandmoresmallandmedium-sizedenterprisestoturnfromofflinetoonline,andstartthedevelopmentofimportandexporttrade.Atthesametime,thechoiceofcross-borderlogisticshasbecomeanimportantchoiceforthedevelopmentofenterprises.Intheoperationofcross-bordere-commerce,enterpriseshavetofaceavarietyofoutstandingproblems,suchasdifficulttoguaranteethedeliverydate,thewholelogisticsprocesscannotbeeffectivelymonitoredandsoon.Combinedwiththeauthor'sknowledgeofcross-bordere-commerce,thispaperstudiesthelogisticsmodeselectionofsmallandmedium-sizedenterprisesincross-bordere-commercedevelopment,soastoimprovethelogisticsefficiency,improvethedistributionsystem,andpromotethedevelopmentofcross-bordere-commercebusiness.Keywords:SMEs(smallandmedium-sizedenterprises)；cross-bordere-commerce；Cross-borderLogisticsGleason；LogisticsmodeselectionGleason2目录第一章绪论..........................................................................................................71.1选题背景及意义......................................................................................71.1.1背景...............................................................................................71.1.2意义...............................................................................................71.2国内外研究现状......................................................................................81.2.1国外研究现状...............................................................................81.2.2国内研究现状...............................................................................81.2.3相关文献述评...............................................................................91.3研究方法................................................................................................101.4创新点....................................................................................................101.5研究内容................................................................................................11第二章相关概念和理论基础............................................................................112.1相关概念................................................................................................112.1.1跨境电子商务.............................................................................112.1.2跨境电子商务物流................................................................