鄂尔多斯地区传统文化微信传播现状分析摘要网络微信的快速发展为文化传播与文化交流提供了丰沃的土壤。各少数民族文化属于中国传统文化的瑰宝，在微信迅猛发展之际，更应该借助其技术和平台发扬并传承优秀的传统文化，如何更好地保护文化的多样性己经是亟待解决的问题。本论文在各少数民族文化传播者积极应用微信传播传统文化的背景下，就微信公众号这一角度，梳理并归纳鄂尔多斯传统文化在微信传播中的传播类型、传播形式，和传播效果并结合具体的数据进行分析和研宄。探讨鄂尔多斯传统文化在微信公众号平台上传播的问题以及解决策略。本文首先探讨了本论文的研究背景与方法等，论文中主要就鄂尔多斯传统文化的传播现状进行分析，分析其在微信中传播的现状以及其解决策略。关键词：鄂尔多斯；微信；传播；传统文化AnAnalysisoftheStatusQuoofTraditionalCultureWeChatCommunicationinErdosRegionAbstractTherapiddevelopmentofnetworkWeChatprovidesafertilegroundforculturalcommunicationandculturalexchanges.ThecultureofethnicminoritiesbelongstothevaluablewealthofChinesetraditionalculture.WeshoulduseitstechnologyandplatformtocarryforwardandpassontheoccasionoftherapiddevelopmentofWeChat.Howtobetterprotectthediversityofcultureisanissuethatneedstobesolved.InthecontextoftheactiveapplicationofWeChattodisseminateculturalcontentamongethnicminorityculturalcommunicators,thispapersortsoutandsummarizesthespreadofOrdostraditionalcultureinthespreadofWeChatfromtheperspectiveoftheWeChatpublicnumber,disseminatesforms,andcombinestheeffectsofcommunicationwithspecificdata.Conductanalysisandresearch.ExploretheproblemsandstrategiesforthedisseminationofOrdostraditionalcultureontheWeChatpublicnumberplatform.Thispaperfirstdiscussestheresearchbackgroundandmethodsofthisthesis.ThepapermainlyanalyzesthestatusquoofthespreadoftraditionalErdosculture,analyzesthestatusquoofitsspreadinWeChatanditssolutionstrategy.Keywords:Ordos;WeChat;Communication;TraditionalCulture目录摘要.....................................................................1Abstract.....................................................................................................................................2一、绪论..................................................................1（一）研究背景与目的...................................................1（二）研究方法.........................................................1（三）相关文献综述.....................................................2二、微信中传播的鄂尔多斯传统文化类型......................................3三、微信中传播的鄂尔多斯传统文化形式......................................4（一）传统民族文化的“口头”传播.......................................4（二）传统民族文化的“文字”传播.......................................4（三）传统民族文化的视觉化传播.........................................4（四）传统民族文化的“多感官”传播.....................................5四、微信中传播的鄂尔多斯传统文化效果......................................6五、鄂尔多斯传统文化微信公众号传播面临的问题..............................7（一）公众号数量较少...................................................7（二）传统文化传播内容缺乏深度.........................................8六、鄂尔多斯传统文化的微信公众号传播策略..................................9（一）设立与推广微信公众号.............................................91、增加微信公众号数量..................................................92、加强微信公众号推广.................................................10（...
