目录本科毕业论文原创性及知识产权声明.........................................................................I中文摘要及关键词......................................................................................................III英文摘要及关键词......................................................................................................IV一、概念界定................................................................................................................1（一）会展与会展业.............................................................................................1（二）竞争力与会展业竞争力.............................................................................1二、会展业竞争力的文献综述....................................................................................2（一）国外会展业竞争力的文献综述.................................................................2（二）国内会展业竞争力发展文献综述...........................................................2三、昆明会展业竞争力的研究....................................................................................4（一）昆明会展业发展现状...............................................................................4（二）昆明会展业竞争力的构成与分析...........................................................6（三）国内外知名会展城市行业竞争力对比分析.........................................10（四）昆明会展业竞争力提升的对策.............................................................11四、结语......................................................................................................................13（一）结论...........................................................................................................13（二）问题讨论...................................................................................................13参考文献......................................................................................................................15致谢............................................................................................................................16摘要随着经济全球化的深入和城市经济结构的的升级优化，会展业一跃成为众多经济产业中的新星，成为衡量一个城市的开放度和发展潜力的重要标志之一。目前我国会展业已初具规模，政府也高度重视，但其竞争优势还不明显。如何准确分析会展业的竞争力形成，结合会展城市现状进行有效的资源整合，带动相关的餐饮、住宿、交通、通信等消费，进而提高城市会展业竞争力，成为亟待解决的重要问题。本文从以下几个方面对昆明会展业竞争力做了研究：1.运用比较优势理论对国内外会展业竞争力进行比较分析。2.总结昆明会展业的发展现状和趋势，对比国内外著名会展城市的行业发展情况，运用“钻石模型”理论分析昆明会展业竞争力的构成。3.针对昆明会展业存在的问题给出了合理建议，作出总结并提出讨论问题。关键词：会展业“钻石模型”理论竞争力AbstractWiththedeepeningofeconomicglobalizationandthecontinuousevolutionandupgradingoftheurbaneconomicstructure,theexhibitionindustryhasbecomeanewstarinnumerouseconomicindustriesandoneofthemostimportantsymbolstomeasuretheopennessandthedevelopmentpotentialofacity.Atpresent,China'sconventionandexhibitionindustryhasbeguntotakeshape,thegovernmentalsoattachesgreatimportancetoit,butitscompetitiveadvantageisn’tevident.Howtoaccuratelyanalyzetheformoftheconventionandexhibitionindustrycompetitiveness,combiningthepresentsituationofconventionandexhibi...
