摘要汽车不仅仅是代步的交通工具，还是一部流动的房子。正如人们购到房子后花钱装修一样，时下越来越多的车主购到汽车后都要对其装饰美容。有的人甚至将刚刚买回来而未经任何装饰的新车称为“裸车”，其言下之意是没有经过装饰的汽车就如同没有入网的手机一样不能使用。汽车装饰不仅可以体现车主的个性与品味，更重要的是通过装饰可以让车主从中找到一份满足，一份安全与舒适，为汽车营造一种家的温馨与浪漫。因此，汽车贴膜也成为目前中国发展最快、前景最好的行业之一。特别是近几年，随着私家车走进千家万户，汽车贴膜热也正在升温，许多爱车之人（尤其女车主）花几百、数千元甚至更多的钱装点自己的车。许多有车一族的消费理念已从想拥有一辆车向拥有一辆漂亮、有个性的车转变。汽车贴膜好比家庭装修，是汽车使用和发展过程中的一个必然过程。过去，像贴膜这样的装饰品是一种奢侈品，但随着我国汽车工业的井喷式发展，汽车贴膜行业发展速度一日千里，成为中国汽车后市场的一支生力军。关键词：汽车贴膜；营销；车太美IAbstractThecarisnotonlytowalkingtraffictools,oraflowofhouse.Aspeoplespendmoneyboughtthehouseafterdecorate,nowadaysmoreandmoretheownerofthecartobeboughtthedecorativebeauty.Somepeoplewilljustbuybackandevenwithoutanyadornmentnewcarcalled"nakedcar",itsimplicationisnoafterdecorationcarislikenonetofthemobilephonecan'tuse.Theautomobiledecorationcannotonlyreflecttheowner'spersonalityandtaste,moreimportantisthroughtheadornmenttobeabletoletthecarownersfindameet,asafeandcomfortable,forthecartobuildakindofdomesticwarmthandromantic.Therefore,alsobecomethecarpasterChinadevelopmentprospectofthebestandfastestoneofindustry.Especiallyinrecentyears,withtheprivatecarsintothousandsoffamilies,carpasterheatalsoisheatingup,manyofthecar(especiallyfemaleowner)takehundredsofthousandsofyuan,evenmoremoneytodecoratehisowncar.Manypeoplehavingconsumptionconceptalreadyfromwanttoownacartohaveabeautiful,haveindividualcharactercartochange.Letthecarislikeafamilytodecorate,theautomobileuseanddevelopmentprocessofainevitableprocess.Inthepast,likepastersuchadornmentisaluxury,butwiththeautomobileindustryinourcountryblowouttypedevelopment,letthecarindustrydevelopmentspeedinaday,becomeChina'scarmarketafterapowerfulforce.Keywords:CarPaster;Marketing;“CheTaiMei”II目录摘要.................................................................................IABSTRACT..............................................................................II一、绪论...............................................................................1（一）研究背景、意义.................................................................11.研究背景.........................................................................12．研究意义........................................................................1（二）研究目标及内容.................................................................11．研究目标........................................................................12．对北京地区营销提出主要思路......................................................23．主要内容........................................................................2二、车太美产品特点及营销目标...........................................................3（一）产品特点.......................................................................31．车太美改色膜的特点..............................................................32．车太美顶级漆面隐形车衣产品特点..................................................3（二）消费者需求分析和目标顾客的...
