房地产项目投资决策的一般分析——以云南俊发地产有限责任公司摘要随着中国的社会经济水平的不断提升，房地产项目在开发过程中，越来越重视开发品质的提升，项目开发的规模也越来越大，从北上广深到沿海的各个城市从内地到东西南北等，诸多的楼盘规模迅速扩大，显然可见，我国的房地产行业正在进入到一个更加正规化和规模化的道路。规模达到上千上万亩的楼盘随处可见，与此同时，房地产也随之转型，就当前来看，房地产行业逐渐向高风险、高回报发展。如何能够保持当前良好的发展势头，其开发项目投资的决策关系到整个项目的盈利和社会效益。本文根据俊发集团在云南省昆明市开发的水晶俊园地产项目为案例，在整个项目的投资决策阶段的实施过程的经验进行分析研究，并结合房地产项目的普遍投资决策进行综合性总结，得到启发。水晶俊园项目政府拥有一万六百多平方千米的占地面积，建筑面积也高达五万多平方千米，其中住宅面积占据百分之九十以上的比例，剩余为商业建筑占地。本文对该项目进行研究和分析，对整个房地产行业的项目投资决策具有重要的研究意义。【关键词】云南俊发地产房地产项目投资决策AbstractWiththecontinuousimprovementofChina'ssocialandeconomiclevel,realestateprojectsinthedevelopmentprocess,moreandmoreattentiontotheimprovementofdevelopmentquality,thescaleofprojectdevelopmentisalsogrowing,fromthenorthtotheGuangzhou-Shenzhentothecoastalcities,fromthemainlandtoFromeasttowest,northandsouth,andsoon,thescaleofmanyrealestateshasexpandedrapidly.ItisobviousthatChina'srealestateindustryisenteringamoreformalandlarge-scaleroad.Thescaleofthousandsofacresofrealestatecanbeseeneverywhere,followedbyrealestateasa"highrisk,highinvestmentandhighreturn"industry,howtomaintainthecurrentgooddevelopmentmomentum,thedecisionofitsdevelopmentprojectinvestmentisrelatedtoTheprofitandsocialbenefitsoftheentireproject.BasedonthecaseofJunjunGroup'sCrystalJunyuanRealEstateProjectdevelopedinKunming,YunnanProvince,thispaperanalyzestheexperienceoftheimplementationprocessoftheinvestmentdecisionstageofthewholeproject,andcombinesthecommoninvestmentdecisionissuesofrealestateprojects.tosumup.TheCrystalJunyuanprojecthasaplannedareaofover16,000squaremetersandabuildingareaofover50,000squaremeters,ofwhichtheresidentialareaaccountsformorethan90%ofthetotal,andtherestisoccupiedbycommercialbuildings.Thispaperstudiesandanalyzestheproject,whichhasimportantresearchsignificancefortheprojectinvestmentdecisionofthewholerealestateindustry.Keywords:YunnanJunfaRealEstate；RealEstateProject；InvestmentDecision目录引言....................................................................................................1一、企业投资决策的理论基础........................................................1（一）房地产前期决策的概念........................................................1（二）房地产项目投资机会研究....................................................1（三）房地产项目投资风险............................................................1二、俊发地产公司的水晶俊园项目概况........................................2（一）水晶俊园项目开发企业概况................................................2（二）项目基本概况........................................................................3（三）项目投资估算........................................................................5三、房地产项目投资决策的意义及投资决策分析........................5（一）项目投资决策的意义............................................................5（二）社会效益分析.................................................................
