目录一、概要....................................................1二、公司介绍................................................22.1公司概述................................................22.2公司理念.............................................32.3公司经营策略.........................................32.4公司相对价值增值.....................................32.5公司厂址选择.........................................42.6公司管理团队介绍.....................................5三、产品和服务..............................................63.1产品优势.............................................63.2技术与服务...........................................63.3研发与开发..........................................123.4未来产品及服务......................................13四、市场分析...............................................134.1市场描述............................................134.2市场细分............................................174.3公司市场定位........................................174.4市场目标............................................18五、竞争分析...............................................185.1市场调查分析........................................185.2竞争环境分析（波特五力分析）........................205.3企业综合评价（SWOT分析）............................21六、市场营销...............................................226.1目标市场............................................226.2产品................................................226.3销售区域发展战略....................................236.4定价策略............................................236.5战略伙伴建设........................................246.6营销渠道分析........................................246.7宣传促销策略........................................25七、财务分析...............................................277.1股本结构及其来源....................................277.2产销预测表..........................................2827.3盈亏平衡分析........................................297.3预计利润表..........................................317.4预计现金流量表......................................327.5预计资产负债表......................................337.6预计投资现金流量表..................................347.7预计利润分配表......................................347.8财务比率分析........................................357．9投资项目评价.......................................377.10现金流量比率分析...................................38八、风险投资的退出.........................................418.1风险投资退出的方式..................................418.2风险投资退出的时间..................................418.3风险投资退出的方案：管理层收购......................41九、公司机构设置及团队人员介绍.............................429.1机构设置和人员分工..................................429.2团队人员介绍........................................439．3指导老师及顾问介绍.................................453十、附录...................................................451、获奖证书.............................................452、调查问卷.............................................454一、概要随着我国经济社会发展水平的不断提高，人们的收入逐步增加，汽车消费潜力日益增强，汽车已经不再是奢侈品的代名词。国家出台了多项拉动汽车消费的利好政策，如2009年1月14日，国务院公布的《汽车行业调整有关规划》中提出“汽车下乡”政策，有力的促进了我国汽车行业的...
