大数据背景下华商学生网购消费情况的调查研究摘要随着社会经济的增长，互联网的快速发展，网络购物已成为人们生活中必不可少的一部分，大学生俨然成为了网络购物的主力军。虽然网络购物已在慢慢的走向成熟，但其中仍然存在许多问题，当中的问题值得我们去探讨。基于大数据的社会背景下，本文在对华商学院学生网购消费情况的问卷调查基础上，借助SPSS软件及EXCEL软件运用基本统计分析方法、对应分析、Logistic回归方法，对华商学生网上购物消费情况进行分析。结合华商学生网上购物现状，找出华商学生网购行为的差异性，分析网购消费心理特征，以便正确引导华商学生的消费观念。然后通过Logistic回归分析找出影响华商学生网上购物频率的关键因素。最后，综合前面的分析结论对学校、电商、政府提出相应的对策建议。关键词：网络购物统计分析Logistic回归对策建议AbstractWiththegrowthofeconomyandsociety,therapiddevelopmentoftheInternet,onlineshoppinghasbecomeapartofpeoplelifeindispensable,collegestudentsseemstohavebecomethemainforceofnetworkshopping.Althoughonlineshoppinghasslowlymature,buttherestillexistmanyproblems,theproblemswhichareworthforustoexplore.Basedonthesocialbackgroundofthelargedata,thispaperonthequestionnaireofHuashangcollegestudentsonlineshoppingconsumptionbased,withSPSSsoftwareandExcelsoftwarebyusingthebasicmethodsofstatisticalanalysis,correspondenceanalysis,logisticregressionmethod,carriesontheanalysistotheHuashangstudentsonlineshoppingconsumption.Combinedwithstudentsonlineshoppingsituation,tofindoutthedifferencesofstudents'onlineshoppingbehaviorofcollegestudentsintheHuashang,onlineshoppingconsumerpsychologyanalysis,soastocorrectlyguidetheconsumerconceptofHuashangstudents.Thenthroughlogisticregressionanalysistofindoutthekeyfactorswhichinfluencestudentsonlineshoppingfrequency.Finally,infrontoftheconclusionsoftheanalysistotheschool,electricity,thegovernmentproposedthecorrespondingcountermeasuresandsuggestions.Keywords:Onlineshopping;Statisticalanalysis;Logisticregression;Countermeasuresandsuggestions目录一、前言..................................................................................................................................................................................................................................1（一）研究背景............................................................................................................................................................................................................1（二）研究意义............................................................................................................................................................................................................1（三）国内研究现状..............................................................................................................................................................................................2二、调查的概况.............................................................................................................................................................................................................3（一）调查对象、调查单位及调查内容.......................................................................................................................................3（二）调查方法....................................................................................................................................................................
