““新纪元”团队城市电子新纪元”团队城市电子消费券项目创业计划书消费券项目创业计划书““新纪元”团队城市电子消费券项目创业计划书新纪元”团队城市电子消费券项目创业计划书.................................................................................1一执行总结：.......................................................................................................................................8（一）项目名称：...............................................................................................................................8（二）项目简介：...............................................................................................................................8（三）市场环境：...............................................................................................................................8（四）市场定位：...............................................................................................................................9（五）市场预测：...............................................................................................................................9（六）目标市场定位：.......................................................................................................................9（七）所需资源：.............................................................................................................................10二、产业背景和市场竞争：.................................................................................................................10（一）产业背景：.............................................................................................................................10（二）市场竞争：.............................................................................................................................10（三）竞争优势：.............................................................................................................................11（四）知识产权保护：.....................................................................................................................11三公司初期战略：...............................................................................................................................12（一）盈利模式：.............................................................................................................................12（二）初期发展目标：.....................................................................................................................12（三）进入重庆市场：...................................................................................................................12（四）后期发展目标：.....................................................................................................................12四、估算财务报表：.............................................................................................................................12五营销推广策略：...............................................................................................................................14（一）会员：.....................................................................................................................................14（二）广告客户：.....................................................................
