第二部分客户篇..................................................................................................4一、调查的组织实施..............................................................................................41、调查目的........................................................................................................42、调查地点........................................................................................................43、调查方法........................................................................................................54、调查日期........................................................................................................55、工作组情况....................................................................................................56、资料分析方法................................................................................................57、调查对象........................................................................................................5二、总体调查资料分析..........................................................................................61、调查对象基本情况分析................................................................................62、调查对象购买力分析..................................................................................113、客户需求分析..............................................................................................134、通路和媒体选择..........................................................................................165、客户信心度分析..........................................................................................17三、别墅客户调查资料分析................................................................................191、别墅客户基本情况分析..............................................................................192、市场需求特征..............................................................................................233、产品规划要求..............................................................................................284、购房考虑权重分析......................................................................................325、付款方式......................................................................................................33第三部分产品篇................................................................................................36一、产品定位........................................................................................................36二、项目的规划条件............................................................................................37三、开发理念........................................................................................................39四、塑造生活方式的产品....................................................................................401．规划布局......................................................................................................402、建筑和户型..................................................................................................443、环境景观......................................................................................................574、配套设施.............................................................................
