目录一、国内汽车市场分析·······························1.2008年汽车市场分析2.2009年汽车市场分析····················3国内汽车市场前景·························二、东风风神S30品牌分析···························三、市场定位分析·····································四、SWOT分析(一)S—优势1五大设计准则打造中级车典范·············1.1外型···················1.2操控························1.3动力·································1.4安全·······················1.5内饰······························2价格优势················2.1低价上市···················2.1“0首付”贷款·················3服务优势·····················结语··························(二)W—劣势1.内饰·····································2.渠道劣势···································(三)O---机遇1.政策机遇··································1.1购置税减免政策·························1.2汽车下乡政策·····························1.3以旧换新政策·····························2.市场机遇2.1市场优势······························2.2强劲的消费潜力···························2.3.购车观念改变机遇···························(四)T—威胁1、竞争威胁································2、政策威胁·································五、团购汽车营销策划方案一、国内汽车行业分析1.2008年汽车行业情况2008年的金融危机使世界经济受到严重打击,人们纷纷认为这是自上世纪发生的1929—1933年金融危机以来,世界发生的最严重的一次金融危机。作为世界经济的重头戏——汽车产业在08年也遭到了沉重的打击,从北美的汽车巨头通用、福特、克莱斯勒走向破产的边缘,到亚洲汽车业老大丰田汽车出现71年来的首次亏损……全球汽车行业正面临着前所未有的剧烈震荡,年初汽车厂商定下的全年销量目标,个个胸有成竹,但最终完成任务的厂商却寥寥无几,各国的汽车产销两都不同程度出现下滑,世界汽车工业正面临着严峻的考验。在全球2008年命途多舛的历练中,我国国内汽车业连续两年产销量超20%的高速增长势头在2008年也戛然而止。据中国汽车工业协会发布数据显示,2008年国内汽车销量为938.05万辆,同比增长6.70%,比2007年增幅回落15.14个百分点,且企业盈利水平出现明显下滑。2.2009年汽车行业情况08年世界车市的惨淡的状况,使业内人士对09年的前景充满担忧。然而,事实证明,09年在今年全球车市依然萧条的大环境下,中国市场可谓一枝独秀。每个月、每个季度的统计数据都超出业内人士的心理预期,创造了一个又一个奇迹。而从全国所有行业来看,唯独汽车产业捷报频传,带给人们一次次惊喜和兴奋。一家著名专业调查机构在年初还预计今年中国车市会是“零增长”,令其意想不到的是,今年1—9月份所有汽车销售量同比增长均超过了30%,3—12月份我国汽车产销连续十个月达到百万辆水平,“交了钱却提不到车,得排队得等上数月,除非你肯加价”这样火爆的场面在全国各种大、小车市不断上演。10月20日上午,中国的第1000万辆汽车在吉林长春下线,我国汽车年产量首次突破1000万辆,当2008年的产销量定格为934.5...