颜值自拍馆商业策划书队员学号分工情况潘天豪1212010145摘要部分、机遇风险与防范、文档归纳总结蔡超奇1212010002市场分析部分胡杰聪1212010057竞争分析部分李庆浩1212010093经营管理部分杨乐1212010223经营战略部分陈楚腾1212010010企业营销策划部分魏晓云1212010182财务分析部分陈惠如1212010014投资分析部分目录第一章摘要....................................................................................................................................1第二章市场分析............................................................................................................................3一、整体市场特征（市场概述、市场容量、趋势预测）.............................................3二、市场细分（买方市场、卖方市场）.............................................................................4三、目标市场.....................................................................................................................4四、市场调查.........................................................................................................................51．调查目的...................................................................................................................52．调查对象...................................................................................................................53．抽样设计...................................................................................................................54．调查方法...................................................................................................................55．调查结果...................................................................................................................6第三章竞争分析..........................................................................................................................10一、行业分析.......................................................................................................................10二、竞争对手.......................................................................................................................111．摄影市场竞争对手.................................................................................................112．行业内竞争对手.....................................................................................................11三、竞争战略及优势...........................................................................................................111．SWOT分析..............................................................................................................122．竞争战略.................................................................................................................12第四章经营管理..........................................................................................................................14一、项目性质.......................................................................................................................14二、店铺章程.......................................................................................................................14三、组织形式.......................................................................................................................16四、店铺管理制度...................................................................................
