北羌绣缘发展有限责任公司创业计划书目录1执行摘要...................................................................11.1MI(理念识别)............................................................11.1.1公司前景............................................................11.1.2公司战略............................................................11.1.3经营理念和经营模式..................................................21.1.4公司文化............................................................21.1.5公司内部管理........................................................31.1.6公司外部管理........................................................71.2BI（行为识别）...........................................................71.2.1员工培训............................................................71.2.2企业内部环境建设....................................................81.2.3公益活动............................................................81.3VI(视觉识别)............................................................81.3.1公司名称和Logo.....................................................81.3.2产品品牌...........................................................101.3.3标准色的设计.......................................................101.3.4着装...............................................................102市场分析..................................................................112.1S（Segmentingmarket）.................................................112.1.1消费群体...........................................................112.1.2消费者的心理需求...................................................112.2T(Targetingmarket)...................................................122.2.1外部竞争分析（SWOT分析）..........................................122.2.2竞争策略...........................................................162.2.3市场需求预测与现状.................................................172.2.4行业进入壁垒分析...................................................172.3P(Positioningmarket)..................................................182.3.1竞争定位...........................................................183市场营销..................................................................193.1商业模式.................................................................193.2营销策略.................................................................193.2.1产品策略（ProductStrategy)........................................193.2.2价格策略（PricingStrategy)........................................203.2.3分销策略(PlacingStrategy).........................................213.2.4促销策略（PromotioningStrategy)...................................213.3营销方式.................................................................223.3.1网络营销...........................................................223.3.2关系营销...........................................................234公司发展规划..............................................................254.1公司财务预算.............................................................254.1.1公司固有资产分析...................................................254.1.2流动资金投入.......................................................264.2公司发展初期现金流量表...................................................274.3公司损益表.................................................................
