俊城浅水湾项目推广策略目录第一部分销售策略......................................................................................................51.销售策略....................................................................................................................51.1销售总策略......................................................................................................51.22005年各阶段推售目标................................................................................51.2.1销售初期（2005.2-3）.......................................................................51.2.2强销期（2005.4-6）...........................................................................81.2.3持销期（2005.7-9）.........................................................................101.2.4第二次强销期（2005.10-12）.........................................................121.3项目销售必备条件........................................................................................121.3.1法律文件.............................................................................................121.3.2现场包装.............................................................................................121.3.3宣传途经.........................................................................................一三1.3.4销售工具.........................................................................................一三1.3.5销售策略.............................................................................................141.3.6其他配合.............................................................................................141.4销售方式....................................................................................................一五1.4.1现场接待（坐盘销售）.................................................................一五1.4.2展销会.............................................................................................一五1.4.3数据库营销.....................................................................................一五1.4.4中原一二手联动.................................................................................161.4.5外延展示.............................................................................................161.4.6客户联谊会.........................................................................................161.5促销策略........................................................................................................161.5.1折扣.....................................................................................................171.5.2变相折扣汇总.....................................................................................171.5.3宣传造势活动.....................................................................................17第二部分宣传推广策略........................................................................................一八第一章、意义·影响力..........................................................................................一八标竿·关于俊城·浅水湾的奖项..........................................................................一八创新·为时代的英雄们筑屋建所..............................................................................19唯一性的卖点..............................................................................
