*****有限公司营销工作指导手册粮油事业部渠道业务第一版(建议稿)提交日期:2014年10月30日目录目录.........................................................................................................................................................................2本手册概述.................................................................................................................................................................4手册适用范围.........................................................................................................................................................4手册目的和内容.....................................................................................................................................................4考核标准.................................................................................................................................................................51工作计划与例会.................................................................................................................................................61.1区域市场规划...................................................................................................................................................61.1.1策划区域布点.....................................................................................................................................61.1.2制订拜访路线.....................................................................................................................................61.2工作计划...........................................................................................................................................................81.2.1月计划与总结.....................................................................................................................................81.2.2周总结与计划.....................................................................................................................................81.3工作例会...........................................................................................................................................................81.3.1日例会.................................................................................................................................................91.3.2周例会.................................................................................................................................................91.3.3月例会.................................................................................................................................................92小店拜访6步法...............................................................................................................................................102.1准备工作.........................................................................................................................................................102.1.1明确拜访目的...................................................................................................................................102.1.2检查准备清单...................................................................................................................................112.1.3客户拜访宗旨.....................