SELLINGTANGSUITTOU.S.APrepareforPeterJohnson,ChiefOperatingOfficerNovember27,2010CONTENTSPAGEIntroduction..…..………………………………………………………………….1FeaturesandUsesofTangSuit.…………………………………………………2TypeofTangSuit..………………………………………………….…………..2Whatfabrictomakeatangsuit?.............................................................2FeaturesofTangSuit……………………………………………….…………..2MarketAnalysisandDevelopmentStrategy………………………………….31.Location…..………………………………………………………………….32.SalesStrategy……………………………………………………………….33.Development………………………………………………………………..44.MarketPrice………………………………………………………………...4HighTariffsoftheAmerica………………………………………………………5DataoftheTariffs……………………………………………………………….5WaytoSolvetheTariffProblem……………………………………………..5ConsumerPreferencesforTangSuit…………………………………………..6WhyTangSuitpopularintheAmerica?.................................................6LawsandregulationsAboutSellingOverseas……………………………….7LawsandregulationsabouttextileimportinAmerica…………………...7LawsandregulationsoftextileexportinChina……………………………7ConclusionsandRecommendations……………..…………………………….8SELLINGTANGSUITTOU.S.AINTRODUCTIONInthe2001ShanghaiAPECmeeting,apictureofformerpresidentBushintheTangSuithasarousedmuchattentionthroughouttheU.S.Americanisnotonlyattractedbythesuitbutratherthanthenamebehindtheclothesitrepresents:China.Previously,commercials‘madeinChina’aremostwelcomeinU.Smarketfortheircheapprice.Presently,moreattentionispaidtothiscountryforitssuccessineconomicaccomplishment.U.ScitizensareeagertolearnmoreaboutChina.AnitemnotonlymadeinChinabuttellingthestoryofChinawillwinmorehearts.PeoplewillbeproudofpossessingacollectionofChinesetraditionalclothessuchastheTangSuit.Therefore,sellingtheTangSuittoU.Smustbeabusinessopportunity.Inordertoproveit,thisreportattemptstoconductacomprehensiveanalysisofTangSuit,includingthefeatureofthesuit,themarketpredictionandtargetingpotentialcostumersetc.ThisreportwillhelpinvestorstoachievetheirbusinessgoalofsellingTangSuitbyillustratingtheperfectlocationinU.Smarketwheremoreeyeswoulddrawtothesuit.Meanwhile,thesalestrategyandthepriceanalysiscouldhelpcompaniestoassesstherevenueandcostratiobeforestartingtherealbusiness.ThereisonestatisticdisplayrevealthedevelopmentofTangSuitsalesinU.Stoensuretheconfidenceoftheinvestors.ThereportwillnotonlydemonstratetheopportunityoftheTangSuitbusinessbutitusesamajorparttonarratetheproblemscompaniesmightconfront.Thetariffandlawregulationswouldbethecrucialpart.Intermsofthetariff,wecouldonlyusedatatodisplaytheactualfact.Itisnotourmainfocustoreachaconcretesolutiontothisissue.However,wedoprovidesometechniquestoavoidthehightariffwouldendangertherevenue,butitisnotassured.WesuggesttheguestshouldreadanotherpartonwhyinvestintheU.Smarket.Inthispart,thereportfullyelaboratesthemarketpotentialandtendencyofthesalesinthefuture.Comparingtotheriskthecompaniesmightface,thehighprofitandhugemarketshouldinfluencemoreonthefinaldecision.FEATURESANDUSESOFTANGSUITTangsuitcontainsfivedistinguishing:collar,jointsleeve,breasted,rectangularbuttons,fabric(brocade,silk).Itusedtobeworninc...
