房地产营销管理制度(66页)VIP免费

长沙新泓信房地产开发有限公司营销策划中心制度汇编目录营销策划控制程序...................................................................................................................3第一章营销策划控制目的和职责....................................................................................................3第二章项目前期营销策划控制........................................................................................................3第三章项目导入期的营销策划控制.................................................................................................6第四章销售中心开放期营销策划控制...........................................................................................10第五章项目开盘期营销策划控制..................................................................................................11第六章营销策划实施期的控制......................................................................................................14营销策划品质控制规程........................................................................................................18第一章营销策划品质控制的目的和职责........................................................................................18第二章营销策划品质控制的流程..................................................................................................18专项策划活动管理规程........................................................................................................23第一章专项策划活动管理的目的和职责.......................................................................................23第二章专项策划活动管理的流程.................................................................................................23营销标识系统管理规程........................................................................................................25第一章营销标识系统管理的目的和职责……………………………………………………………25第二章营销标识系统管理的工作规程………………………………………………………………25销售价格管理规程................................................................................................................28第一章销售价格管理的目的和职责..............................................................................................28第二章销售价格管理的流程........................................................................................................28协议、合同管理规程............................................................................................................31第一章协议、合同管理规程........................................................................................................31第二章协议、合同管理流程........................................................................................................31催款工作规程.........................................................................................................................35第一章催款工作的目的和职责.....................................................................................................35第二章催款工作的流程...............................................................................................................35房产品交付工作规程............................................................................................................38第一章房产品交付工作的职责.........