镇江市恒顺地块开发镇江市恒顺地块开发策划报告策划报告目录目录第一部分宏观市场分析..........................................................................2壹、镇江市宏观经济运行和城市发展研究......................................................................2一、经济运营状况...................................................................................................5二、城市发展与战略规划.......................................................................................6三、综述...................................................................................................................8第二部分微观市场分析..........................................................................9壹、房地产市场分析..........................................................................................................9一、镇江房地产市场发展概况...............................................................................9二、开发投资情况分析.........................................................................................10三、供需状况分析及研究.....................................................................................10四、房产项目板块分布及竞争可比项目分析.....................................................14貳、周边竞争项目分析....................................................................................................18第三部分项目分析................................................................................23壹、项目概述....................................................................................................................23貳、地块SWOT分析.......................................................................................................23一、地块地产因子分析.........................................................................................23二、地块SWOT分析............................................................................................24第四部分项目定位................................................................................25壹、项目定位....................................................................................................................25一、项目定位.................................................................................................................25二、竞争性分析.............................................................................................................25三、概念定位.................................................................................................................25四、推广卖点诉求：.....................................................................................................26貳、产品定位....................................................................................................................26一、产品规划建议.........................................................................................................26二、客户群定位.............................................................................................................28參、价格定位....................................................................................................................30一、定价方法：市场比较定价法.................................................................................30二、结论...................................
