目录一.OPPO公司概况.........................................................................................................31.1公司简介............................................................................................................................31.2产品种类............................................................................................................................6二.企业的宏观环境分析............................................................................................102.1经济政治因素..................................................................................................................102.1.1经济因素..............................................................................................................102.1.2政治因素..............................................................................................................112.2社会文化因素..................................................................................................................112.3科学技术因素..................................................................................................................12三.MP3行业环境分析.................................................................................................123.1行业发展趋势分析.........................................................................................................123.1.1我国MP3的销量..............................................................................................一三3.1.2我国MP3行业现状..............................................................................................143.2行业竞争力量结构分析.............................................................................................一五3.2.1现实竞争者对行业的影响.................................................................................163.2.2潜在进入者的威胁.............................................................................................163.2.3替代产品的威胁..............................................................................................一八3.2.4供应商对行业内企业的影响..............................................................................203.2.5购买者对行业内企业的影响..............................................................................22四.行业分析的EFE矩阵分析....................................................................................234.1EFE矩阵简介..................................................................................................................234.2EFE矩阵权重的确定......................................................................................................244.3EFE矩阵分析结论..........................................................................................................25五．竞争对手分析......................................................................................................275.1竞争对手基本情况..........................................................................................................275.1.1珠海市魅族电子科技有限公司..........................................................................275.1.2苹果iPod.............................................................................................................275.1.3纽曼公司.........................................
