课题名称：关于单反相机产品的设计与开发指导老师：郑培小组成员：蒙祉丞袁安勇李朴陈鹏飞李乐平罗莉李宏宝目录1、前言..........................................................................................................................................62、单反行业背景..........................................................................................................................62.1企业简介：..........................................................................................................................72.2主要产品：..........................................................................................................................72.3各品牌市场占有率：...........................................................................................................82.4单反的主要受众人群：.......................................................................................................82.5购买单反相机的主要渠道：...............................................................................................92.6单反相机的主要优势：.......................................................................................................92.7单反相机的不足之处：.....................................................................................................102.8消费者对单反相机未来的展望：.....................................................................................103、属性筛选................................................................................................................................113.1属性的确定........................................................................................................................113.1.1焦点访谈：.................................................................................................................113.1.2小组成员头脑风暴：..................................................................................................113.2各属性分析........................................................................................................................123.2.1价格.............................................................................................................................123.2.2有效像素.....................................................................................................................143.2.3机身特性.....................................................................................................................143.2.4显示屏像素.................................................................................................................143.2.5对焦点数.....................................................................................................................153.2.6售后服务.....................................................................................................................154、联合分析——正交设计........................................................................................................154.1.属性展示：........................................................................................................................154.2正交设计............................................................................................................................165、产品卡片排序................................................
