XXXX项目营销策略总案单海涛2007年6月10日星期日第一部分、xxx概况.........................................................................................................................................1第二部分、xxx房地产市场研究.....................................................................................................................7一、市场回放................................................................................................................................................7二、有效需量的分析....................................................................................................................................8三、住宅市分析............................................................................................................................................8四、综述…………………………………………………………………………………………………10五、竞争对手分析......................................................................................................................................11六、分类分析..............................................................................................................................................11第三部分项目研究..........................................................................................................................................12一、项目经济技术指标..............................................................................................................................12二、项目SWOT分析...............................................................................................................................13第四部分新城市主义的剖析..........................................................................................................................16一、新城市主义的形成...............................................................................................................................16二、新城市主义的精神...............................................................................................................................17三、世袭皇宠---典藏贵族生活样板……………….……………………………………………………17第五部分项目定位..........................................................................................................................................18一、客户群分析..........................................................................................................................................18二、项目定位..............................................................................................................................................20三、价格定位..............................................................................................................................................21第六部分营销推广思路..................................................................................................................................22一、案名与应用..........................................................................................................................................22二、推广概念..............................................................................................................................................23三、推广语Slogan....................................................
