一、网络营销的定义......................................................................................................................2二、我国网络营销现状..................................................................................................................2三、网络营销的特点......................................................................................................................3四、网络营销的优势与劣势...........................................................................................................41.网络营销的优势：...............................................................................................................42.网络营销的劣势：...............................................................................................................5五、网络营销的八大职能..............................................................................................................5六、网络营销分类..........................................................................................................................61.以服务的对象不同分类........................................................................................................62.以应用范围划分...................................................................................................................63.以按具体推广方式分类........................................................................................................7七、网络营销常用方法..................................................................................................................71.搜索引擎营销.......................................................................................................................72.博客营销...............................................................................................................................83.微博营销...............................................................................................................................94.电子邮件营销.....................................................................................................................105.病毒式营销..........................................................................................................................116.社区营销.............................................................................................................................127.事件营销.............................................................................................................................128.软文营销.............................................................................................................................149.问答营销.............................................................................................................................1410.口碑营销...........................................................................................................................1511.网络视频营销....................................................................................................................1612.论坛营销...........................................................................................................................1713.分类信息营销............................................................................................
