聚美优品网络营销现状及问题分析研究 市场营销专业

摘 要随着社会的快速发展，网络营销慢慢成为企业发展的主流，中小型企业也渐渐开始重视网络营销，网络营销既为中小型企业带来了很大的发展机会，又给中小型企业带来了很大的营销挑战。在我国的经济发展中，中小型企业做出的贡献是巨大的，但是就目前的实际情况来看，中小型企业在网络营销方面还有巨大的发展空间，也就是说现在中小型企业的网络营销做得还不够。本文通过提出问题解决问题的方式，分析了聚美优品网络营销中存在的问题并提出了相应的改革措施，并对聚美优品开展网络营销的进行了简要分析。关键词：聚美优品；网络营销；策略AbstractWith the rapid development of society, network marketing has gradually become the mainstream of enterprise development, and small and medium-sized enterprises have gradually begun to attach importance to network marketing, which has brought a lot of development opportunities for small and medium-sized enterprises. It also brings great marketing challenges to small and medium enterprises. In the economic development of our country, the contribution made by the small and medium-sized enterprises is enormous. However, in view of the actual situation at present, the small and medium-sized enterprises still have a huge space for development in the area of network marketing. That is to say, the network marketing of medium and small enterprises is not enough. This paper analyzes the problems existing in Jumei's network marketing by putting forward the ways to solve them.Put forward the corresponding reform measure, and carry on the brief analysis to Jumei to carry on the network marketing.Key Words：Jumei; Network Marketing; Strategy第 1 章 网络营销概述 网络营销是利用互联网技术来实现一定营销目标的新型营销方式。简单来说，网络营销就是通过互联网而进行的一种营销推广，网络营销是企业营销中重要的一部分，网络营销做得好，企业也将发展的更好。网络营销就是通过互联网对企业的相关产品、品牌理念进行推广的一种方式。我们要抛开传统的观...