目录一、背景分析..................................................................................................................................1（一）公司简介......................................................................................................................1（二）现状分析......................................................................................................................41、宏观环境分析.............................................................................................................42、微观环境分析.............................................................................................................4二、调研报告..................................................................................................................................6（一）调研计划......................................................................................................................6（二）调研情况概要...............................................................................................................9（三）调研数据分析.............................................................................................................101.调查样本分布.............................................................................................................102.无名粉店市场调查分析..............................................................................................12（四）调研结论和建议.....................................................................................................一八1.调研基本结论..........................................................................................................一八2.建议.............................................................................................................................19三、战略规划................................................................................................................................20（一）市场细分....................................................................................................................20（二）目标市场的选择.........................................................................................................21（三）市场定位....................................................................................................................22（四）营销战略....................................................................................................................231.差异化战略.................................................................................................................232.市场领导者战略..........................................................................................................243.一体化成长战略..........................................................................................................25四、品牌战略规划........................................................................................................................27（一）品牌定位....................................................................................................................271.产品定位.....................................................................................................................282.企业定位.............................................................
