谨呈：北京泰益德置业有限公司郑州分公司商业部首座国际广场商业部分市场调查及定位报告目录第一部分城市经济与规划分析·························02国民经济生产总值·································02工业和建筑业······································06固定资产投资······································06国内贸易··········································08综合分析··········································09第二部分商业市场调查分析····························10量贩大卖场调查分析································11百货调研分析······································16步行街区调研分析··································25分析总结··········································29第三部分商业个案调查分析····························34个案调查··········································49调查分析总结······································78第四部分项目定位····································82SWOT分析···········································82战略定位···········································84主体定位···········································85经营定位···········································87客户定位···········································91功能定位···········································96第五部分本方案可行性及投资收益分析···················99第一部分城市经济与规划分析一．国民经济生产总值图12003－2007年生产总值及其增长速度1074.11335.21660.62013.52421.214.415.716.016.015.605001000150020002500300020032004200520062007亿元14.014.515.015.516.016.5％生产总值比上年增长市国民经济持续健康快速发展。初步核算，全年完成生产总值2421.2亿元，比上年增长15.6％；人均生产总值33169元，增长14%。其中第一产业增加值88.4亿元，增长4.6％；第二产业增加值1308.7亿元，增长18.9％；第三产业增加值1024.1亿元，增长12.3％。产业结构出现新的变化，由上年的3.8：53.5：42.7调整为3.6：54.1：42.3，二、三产业比重比上年提高0.2个百分点。非公有制经济完成增加值1404.3亿元，增长22.6％，占生产总值的58.0％，比上年提高2.8个百分点。积极推进城镇化战略，城镇化进程进一步加快，中心城市集聚功能和辐射作用增强，年末全市城镇化水平达到61.3％，比上年提高1.1个百分点城市经济指标：GDP进入快速增长通道，虽然在2007年增长速度略有缓和，但发展势头良好城市经济指标：第三产业比例一直低于第二产业，对房地产发展尤其是价格的上升有一定制约作用房地产发展与第三产业比重之间的关系小于30%30—50%大于50%客户结构单调，市场平淡市场产品结构不清晰，发展不确定客户多元、交易活跃、产品丰富图2产业增长状况房地产发展与GDP增速之间的关系小于4%4—5%5—8%大于8%萎缩停滞稳定发展高速发展0.00%2.00%4.00%6.00%8.00%10.00%12.00%14.00%16.00%18.00%20.00%第一产业88.4亿第...
