目录前言................................................................................................................................................3策划原则................................................................................................................................31、产品差异化原则......................................................................................................32、“快鱼”原则..........................................................................................................33、四位一体的原则......................................................................................................44、创新性......................................................................................................................45、标志性......................................................................................................................46、品牌性......................................................................................................................4第一部份：项目背景............................................................................................................51.1项目基本情况..........................................................................................................51.2周边环境分析..........................................................................................................61.3基本指标..................................................................................................................6第二部份：宏观环境分析....................................................................................................72.1市场整体呈现稳步提升，发展态势良好...............................................................72.22004年上半年，沈阳房地产市场突破性的变化...............................................92.3沈阳市房地产市场需求潜力分析.........................................................................102.4金廊工程情况简析................................................................................................132.5房地产市场总体形势判断.....................................................................................152.6近期市场描述和未来房地产市场走势预测.........................................................162.7可类比项目情况....................................................................................................172.8分析结论................................................................................................................25第三部份：项目SWOT分析.............................................................................................263.1项目优势分析.........................................................................................................263.2项目劣势分析及解决方法.....................................................................................283.3项目机会分析.........................................................................................................293.4项目威胁分析及规避策略.....................................................................................31第四部份：目标客户群体定位..........................................................................................344.1目标客户群定位依据....................................................................................
