我国企业网络营销发展现状分析与对策研究摘要随着计算机技术在世界范围内的迅速普及,网络营销活动也在迅猛发展。与传统营销方式相比，网络营销优势尽显无疑,必将成为新世纪企业营销的主流。我国企业的营销活动在网络营销浪潮的冲击下面临着巨大的挑战和机遇。本文主要阐述了网络营销的涵义,分析了阻碍我国企业发展网络营销的因素,并在此基础上提出解决问题的对策，最后，更强调了我国企业网络营销未来的发展趋势。关键字：我国企业网络营销发展趋势OurcountryenterprisenetworkmarketingdevelopmentpresentsituationanalysisandcountermeasureresearchAbstractAlongwiththeInternettechnologyfastpopularizationglobally,thenetworkmarketingactivitydevelopmentisswiftandviolent.Compareswiththetraditionalmarketingway,thenetworkmarketinghastheobvioussuperiority,willcertainlytobecomethe21stcenturyenterprisemarketingthemainstream.OurcountryEnterprise'smarketingisfacingthehugechallengeandtheopportunityunderthenetworkmarketingfloodtide'simpact.Thisarticlefocusesonthemeaningofnetworkmarketing,analysisoftheobstaclesofthefactorsofnetworkmarketingbusinessdevelopment,andputsforwardsolutionstothisproblem,finally,moreemphasisonthefutureofourbusinessdevelopmenttrendofnetworkmarketing.Keywords：Ourcountryenterprise；networkmarketing；implication；presentsituation；question；countermeasure；trendofdevelopment目录摘要...........................................................................................................................................IAbstract.......................................................................................................................................II第一章导论.............................................................................................................................11.1研究背景.........................................................................................................................11.2研究的目的.....................................................................................................................11.3研究的意义.....................................................................................................................11.4国内外研究现状............................................................................................................2第二章网络营销的理论基础........................................................................................42.1网络营销的涵义............................................................................................................42.2网络营销的特征............................................................................................................42.3网络营销的优势............................................................................................................5第三章我国企业网络营销的发展问题...................................................................83.1我国企业网络营销发展现状.....................................................................................83.2我国企业网络营销存在的具体问题........................................................................9第四章我国企业网络营销的发展策略与未来发展趋势............................114.1我国企业网络营销的发展对策...............................................................................114.2我国企业网络营销的未来发展趋势......................................................................12第五章结论............
