材料电磁工程有限公司——创业计划书材料电磁工程有限公司2010-5-17材料电磁有限公司——创业计划书目录目录..............................................................11．执行总结.....................................................71.1公司...........................................................71.2产品...........................................................81.3市场...........................................................81.4投资与财务....................................................91.5组织与人力资源..............................................112.项目背景.....................................................122.1产业背景概述.................................................122.2产品研发背景.................................................132.3国内外改善偏流问题现状.....................................142.4项目意义.....................................................153.产品概述.....................................................163.1产品描述.....................................................163.2产品构造.....................................................173.2.1水冷套.......................................................173.2.2隔热套.......................................................173.2.3带有旋转电磁场的电磁旋流装置.................................17Page1of1132010-5-17材料电磁有限公司——创业计划书3.3产品应用及创新点............................................183.4产品技术保护.................................................183.5产品系列.....................................................184.市场分析.....................................................194.1市场概况：水口电磁旋流装置前景广阔.......................194.2竞争分析.....................................................204.2.1行业竞争分析.................................................204.2.2面对行业竞争的应对策略.......................................254.3目标市场定位及细分..........................................264.4目标市场容量及销售预测.....................................265.公司战略.....................................................285.1公司概述.....................................................285.2SWOT分析..................................................285.3总体战略.....................................................295.4发展战略.....................................................295.4.1初期（1-3年）................................................295.4.2中期（3-5年）................................................305.4.3长期.........................................................316.营销战略.....................................................326.1市场细分.....................................................326.1.1目标市场的选择...............................................326.1.2市场定位.....................................................32Page2of1132010-5-17材料电磁有限公司——创业计划书6.2产品策略.....................................................336.2.1完善整体产品.................................................336.2.2品牌策略.....................................................336.3包装策略.....................................................356.4渠道策略.....................................................356.4.1渠道选择.....................................................356.4.2建立有效的客户关系管理系统...................................366.4.3电子商务...........
