市场营销策划书关于艾格女装在萧山市心广场的市场营销策划书姓名施芳芳班级学号目录一、企业概况简述······································································-1-二、市场执行概要······································································-1-三、市场营销状况······································································-2-（一）艾格女装市场状况························································-2-（二）艾格女装服装状况························································-2-（三）艾格女装竞争状况························································-3-（四）艾格女装分销状况························································-5-（五）艾格女装宏观环境状况··················································-5-四、SWOT分析问题分析·····························································-5-（一）优势··········································································-5-（二）劣势··········································································-6-（三）机率··········································································-6-（四）威胁··········································································-6-五、目标··················································································-7-（一）财务目标····································································-7-（二）营销目标····································································-7-六、营销战略············································································-8-（一）目标市场····································································-8-（二）定位··········································································-8-（三）产品线·······································································-8-（四）定价策略····································································-8-（五）分销渠道···········...
