“浙商”在路上（代序）.................................................................................................................4前言一：浙商是谁..........................................................................................................................7前言二：“浙商”看起来有点小.................................................................................................10前言三:“落伍”的浙商哪来的竞争力.......................................................................................12前言四:浙商的“母本”价值.......................................................................................................14第一章．仅师夷长技不足以制夷.........................................................................................15本章看点:大巧若拙的非常兵法............................................................................................1542岁还在踩三轮车，卖一根棒冰赚一分钱........................................................................17易懂难学的“宗氏营销学”.................................................................................................19童装探路打造横向产业链.....................................................................................................24赢家通吃的“准垄断”之难.................................................................................................26MBA学不到:跨国公司是“纸老虎”....................................................................................29可比性研究一:广东企业透支了什么？...............................................................................31可比性研究二:旭日升，陨落在正午...................................................................................34第二章．破译百年老店的“青春因子”.............................................................................37本章看点:从“红顶”商人到“红色”商人.......................................................................37冯根生的“青春基因”.........................................................................................................38人无私心便成佛，私心太重就是魔.....................................................................................43冯根生与胡雪岩的神似之处.................................................................................................46“冯根生难题”没有标准答案.............................................................................................47MBA学不到:企业家政治学没有“教材”............................................................................49可比性研究正：“哈药现象”——叫座不叫好.................................................................51可比性研究反：“古汉”的概念之殇.................................................................................55第三章．民企政策禁区“反越位”.....................................................................................58本章看点:民企“破冰”垄断领地的路径...........................................................................58吉利的“形象代言人”就是李书福.....................................................................................59赌徒性格不识愁滋味............................................................................................................61诗人李书福的浪漫气质.........................................................................
