专用小麦粉零售市场销售影响因素分析VIP专享VIP免费

天津商业大学生物技术与食品科学学院学年论文论文题目:专用小麦粉零售市场销售影响因素分析学生姓名：程亚妮学号：20082561专业：（食品）商品学0801班指导教师：刘剑虹2011年7月8日目录摘要--------------------------------------------------------------------------------------------------------------------IAbstract--------------------------------------------------------------------------------------------------------------I1绪论--------------------------------------------------------------------------------------------------------------11.1专用小麦粉的定义、分类-----------------------------------------------------------------------------11.2专用小麦粉零售市场销售营销因素分析的必要性------------------------------------------11.3研究内容-----------------------------------------------------------------------------------------------------22专用小麦粉的生产加工、零售市场销售现状-----------------------------------------------------22.1专用小麦粉生产加工现状及发展趋势------------------------------------------------------------22.2专用小麦粉零售市场销售现状及发展趋势-----------------------------------------------------32.3关于普通消费者对面粉的行为意识的调研-----------------------------------------------------33专用小麦粉零售市场SWOT分析------------------------------------------------------------------------43.1S代表strength(优势)----------------------------------------------------------------------------------43.2W代表weakness(弱势)----------------------------------------------------------------------------------43.3O代表opportunity(机会)-----------------------------------------------------------------------------43.4T代表threat(威胁)-------------------------------------------------------------------------------------54专用小麦粉商品化------------------------------------------------------------------------------------------54.1产品定位和市场定位------------------------------------------------------------------------------------54.2营销方案-----------------------------------------------------------------------------------------------------65结语--------------------------------------------------------------------------------------------------------------7参考文献-------------------------------------------------------------------------------------------------------------8附录--------------------------------------------------------------------------------------------------------------------9摘要：随着小麦专用粉市场需求的扩大，专用粉零售问题也随之产生。为了使专用小麦粉在零售市场上畅销，本文通过问卷调查及SWOT分析方法对专用小麦粉的生产、加工、零售现状及发展趋势等影响因素进行了分析，进而提出了相应的市场营销策略，促进专用小麦粉零售市场发展。关键词：专用小麦粉;零售市场;SWOT分析;商品化Abstract:Withtheexpansionofwheatpowdermarketdemanding,thespecialpowderretailproblemresultedalso.Inordertomakethespecialwheatflourintheretailmarketsellwell,thisarticleanalyzedspecialwheatflouroftheproduction,processing,retailpresentsituationandthetrendcyofdevelopmentinfluencefactorsthroughquestionnairesurveyandSWOT.Itwasputtedforwardthatthecorrespondingmarketingstrategy,whichtopromotespecialwheatflourretailmarketdevelopment.Keywords:SpecialWheatFlour;RetailMarket;SWOTAnalysis;Commercialization1绪论1.1专用小麦粉的定义、分类1.1.1专用小麦粉的定义专用粉是相对通用小麦粉而言,是指为了满足不同面制食品的加工特性和品质的不同而生产...