关于《中齐·未来城营销策划报告》目录序言.................................................................................................................2一．济南市房地产市场分析...........................................................................3⒈济南市城市特点...........................................................................................................................3⒉济南市城市房地产发展阶段及特点...........................................................................................4⑴.萌芽起步阶段.....................................................................................................................4⑵.缓慢发展阶段.....................................................................................................................4⑶.快速发展的阶段.................................................................................................................5３.高新区在济南市的独特性...........................................................................................................6<1>.高新区概况........................................................................................................................6<2>.高新区房地产市场概况....................................................................................................7<3>.高新区房地产市场特征....................................................................................................8４.高新区房地产项目定位...............................................................................................................9Ⅰ.细分市场................................................................................................................................9Ⅱ.对高新区的市场定位分析.................................................................................................10Ⅲ.对高新区目标客户群分析................................................................................................11Ⅳ.片区定位............................................................................................................................12二.项目定位....................................................................................................121.项目简介......................................................................................................................................122.区域新开楼盘的数据比较分析...................................................................................................13.⑴高新区市场数据分析.........................................................................................................13.⑵高新区产品分析.................................................................................................................16３.项目SWOT分析........................................................................................................................194.项目定位......................................................................................................................................24⑴.产品定位............................................................................................................................24⑵.形象定位............................................................................................................................25⑶.客户定位.........................
