1.IntroductionCultureisaspecificconceptandvaluesystemofanation,whichconstitutesthebehaviorofpeople'slifeandwork.DuetothedifferencesbetweentraditionalChineseandwesterncustoms,values,religiousbeliefsandwaysofthinking,Chineseandwesternculturesshowmanydifferences.Intheprocessofglobalization,thebondbetweenpeoplefromdifferentculturesisgettingcloser,especiallyintermsofeconomicrelations.Businesspersonnelwithdifferentculturalbackgrounds,worldviewsandvalueswillinevitablyencountervariousproblems,misunderstandingsandconflictsintheprocessofcross-culturalcommunication.ThisrequiresChinesebusinesspeopletostudydifferentcultures,tofigureoutwaysandstrategiesforsolvingproblems.Thedevelopmentofglobalizationrequiresustopaymoreattentiontotheprocessofbusinesscommunication.Incross-culturalbusiness,itisparticularlyimportanttoemphasizetheimportanceofmutualcommunication.Theabilitytocommunicateeffectivelyhasbecomethemainfactorinachievingbusinessgoals.Itisworthnotingthatbusinessetiquetteplaysaveryimportantroleinthewholecross-culturalbusinessactivities.WiththerapiddevelopmentofChina'sforeigntradeandeconomicdevelopment,theoverallpatternofopeningtotheoutsideworldhasbeenformed.Allkindsofeconomicandtradeorganizations,associations,institutions,companiesandenterprisesinourcountrywillhavemoreopportunitiestoengageinface-to-facecontactwiththeBritishbusinesspeople.ButbecauseofthedifferencesinbusinesscultureandetiquettebetweenChinaandBritain,itisveryimportanttoattachimportancetoandgraspBritishbusinesscultureandetiquettefordevelopingandestablishinggoodbilateraleconomicandtradecooperation.(Kelley34-38)Therefore,thispaperbasedontheperspectiveofChineseandWesternculture,willbrieflysummarizesomebasicconceptsofbusinessetiquette,arousepeople'sattentiontobusinessetiquette,realizetheimportanceofbusinessetiquetteandhaveasignificantimpactonthenegotiationofbusiness.MakeacomprehensiveanalysisofculturaldifferencesbetweenChineseandEnglishinthetitle,greetings,hospitalityandguest,modestreflectionandself-affirmation,personalprivacy,timingandreciprocityetc.Bycontrast,itisfoundthatChinesebusinesspeoplecanovercomecommunicationbarriersandachievesmoothandeffectivebusinesscommunicationwhendoingbusinesswithBritishbusinesspeople.TheChineseandEnglishsidescandeveloptogetherinthebusinessofforeigntrade.ThispaperdiscussesthedifferencesbetweenChineseandEnglishcultureinbusinesscommunication,andalsodiscussestheinfluencingfactors.ItisexpectedthatChinesebusinesspersonnelshouldovercometheirowncultureasthecenter,strengthentheexchangeofChineseandWesternculturesandimprovetheinterculturalcommunicationability.AndwhenthereaderscontactwithBritishbusinesspeopleknowyourselfaswellastheenemy,Seekcommongroundandsavedifferencesandcommunicateeffectively.2.BriefIntroductiontoBusinessEtiquetteThispartmainlyintroducestheconceptofbusinessetiquetteandtheimportanceofbusinessetiquette.Nowadays,China'sinteractionwiththeinternationalcommunityismorefrequent.Onlybybetterunderstandingbusinessetiquetteandapplyingbusinessetiquettecanweshowourmostbasicrespectandplayacrucialroleinourdealings.2.1TheConceptofBusinessEtiquetteEtiquetteisoneofthemanifestationsofhumancommunication.Confuciussaid"Don'tlearnritual,withoutaspiration"asearlyastwothousandyearsago.Xunzialsosaid"Legislationwerenotrude,rudeisnotathing,thecountryisnotrude-ning"isaspecialkindofsocialrulesintheprocessofcommunic...
