FrankSmall&Associates(Shanghai)*******公司Interviewer’Manual访问员手册目录1.公司的介绍--------------------------------------------------------------------------------------------------------------71.1公司---------------------------------------------------------------------------------------------------------------------71.2我们的宗旨------------------------------------------------------------------------------------------------------------71.3我们的目标------------------------------------------------------------------------------------------------------------81.4我们始终如一的工作------------------------------------------------------------------------------------------------82.市场研究的定义-------------------------------------------------------------------------------------------------------92.1什么是市场研究?----------------------------------------------------------------------------------------------------92.2怎样运用市场研究?-------------------------------------------------------------------------------------------------93.市场研究的过程-------------------------------------------------------------------------------------------------------94.访问员的角色----------------------------------------------------------------------------------------------------------94.1工作描述---------------------------------------------------------------------------------------------------------------94.2访问部的组成---------------------------------------------------------------------------------------------------------94.2.1操作经理---------------------------------------------------------------------------------------------------------94.2.2访问经理---------------------------------------------------------------------------------------------------------94.2.3访问培训员------------------------------------------------------------------------------------------------------94.2.4访问督导---------------------------------------------------------------------------------------------------------94.2.5定性调查经理---------------------------------------------------------------------------------------------------94.2.6质量控制督导---------------------------------------------------------------------------------------------------94.2.7操作人员---------------------------------------------------------------------------------------------------------95.访问程序----------------------------------------------------------------------------------------------------------------95.1访问种类---------------------------------------------------------------------------------------------------------------95.1.1面对面访问------------------------------------------------------------------------------------------------------95.1.2电话访问---------------------------------------------------------------------------------------------------------95.1.3邮件调查---------------------------------------------------------------------------------------------------------95.2项目培训会------------------------------------------------------------------------------------------------------------95.2.1目的---------------------------------------------------------------------------------------------------------------95.2.2程序---------------------------------------------------------------------------------------------------------------95.2.3你的...
