中海·凯旋门营销策划报告目录第一章市场部分.........................................................5一、南京市房地产市场整体情况分析..........................................51、2007年上半年南京房地产市场发展宏观分析................................52、2007年下半年南京楼市展望..............................................6二、竞争市场分析..........................................................61、酒店式公寓.............................................................61.1目前南京市酒店式公寓市场竞争环境分析............................................................................61.2竞争对手分析............................................................................................................................71.3城中板块未来酒店式公寓预计供应量统计............................................................................82、住宅...................................................................92.1目前南京市城中别墅及大户型住宅竞争环境分析................................................................92.2竞争对手分析............................................................................................................................92.3城中板块未来大户型住宅及别墅项目预计供应量统计......................................................103、公寓式办公............................................................104、商业..................................................................10第二章项目概况与定位....................................................11一、项目总体概况.........................................................111、项目概述：............................................................112、主要经济技术指标：....................................................123、项目物业构成：........................................................124、工程发展计划：........................................................135、销售目标：............................................................15二、项目SWOT分析及营销启示..............................................161、项目及各物业SWOT分析.................................................161.1项目SWOT分析........................................................................................................................161.2各物业SWOT分析....................................................................................................................171.2.1住宅SWOT分析................................................................................................................................171.2.2别墅物业SWOT分析........................................................................................................................181.2.3商业物业SWOT分析........................................................................................................................191.2.4公寓式办公SWOT分析....................................................................................................................212、SWOT分析对营销工作的指导.............................................212.1优势彰显.................................................................................................................................222.2劣势弱化.................................................................................................................................222.3机会把握.....................
