“金陵名府”销控方案南京圣路房地产投资咨询有限公司2003-10-11目录一、销售目标..............................................................................................................................................................................................................41、开发进度............................................................................................................................................................................................................42、销售目标................................................................................................................................................................................................................6二、销售策略..............................................................................................................................................................................................................8策略一：节后春暖花开，引爆宿迁市场..............................................................................................................................................................8策略二：排队购房、开盘即售寢、引发“羊群效应”......................................................................................................................................8策略三：整合房源优劣，逐步推出......................................................................................................................................................................8策略四：开盘前只内部认购、不对外销售、不公开价格..................................................................................................................................9三、时间控制............................................................................................................................................................................................................10——分阶段、分步骤、井然有序、逐步消化........................................................................................................................................................10四、房源控制............................................................................................................................................................................................................11——优劣组合、分批发售、制造稀缺....................................................................................................................................................................11五、价格控制............................................................................................................................................................................................................15附：“金陵名府”内部认购销售操作方案............................................................................................................................................................16（告知——购卡——排队——认购）................................................................................................................................................................161、背景..............................................................................................................................................................................................................
