目录一、系统登陆................................................11.1系统登陆..........................................................................................................11.2学生注册..........................................................................................................21.3学生登录..........................................................................................................3二、我的首页................................................5三、公司状况................................................63.1公司信息.........................................................................................................63.2经营状况.........................................................................................................63.3收支情况.........................................................................................................7四、战略分析................................................84.1市场调查.........................................................................................................84.2市场细分.......................................................................................................124.3SWOT分析..................................................................................................一三4.4竞争战略分析报告...................................................................................一五五、产品管理...............................................165.1产品研发.......................................................................................................165.2产品包装.......................................................................................................175.3产品生产...................................................................................................一八六．市场营销..............................................206.1目标市场............................................206.2定价策略............................................216.3广告策略............................................216.4促销策略.......................................................................................................266.5服务策略.......................................................................................................276.6渠道策略.......................................................................................................28七、产品销售...............................................317.1我的渠道.......................................................................................................317.2招投标中心...................................................................................................317.3自由交易市场...............................................................................................327.4合同管理.......................................................................................................337.5配送发货.......................................................................................................337.6收货记录.......................................................................................................33八、实训考核...............................................358.1综合得分.......................................................................................................358.2市场排名...
